Traditional products and crafts as main elements in the effort to establish a city brand linked to sustainable tourism: promoting silversmithing in Ioannina and silk production in Soufli, Greece
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DOI: 10.1057/s41254-021-00200-y
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- Alex Deffner & Eva Psatha & Nicholas Karachalis, 2022. "Resource Mapping and Place Branding as a Strategy Approach in an Attempt to Establish Cross-Border Areas of Greece and Albania as Tourism Destinations," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-20, January.
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Keywords
Sustainable tourism; Local products; Crafts; City branding; Heritage management; Soufli; Ioannina;All these keywords.
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