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Place identity and war heritage: managerial challenges in tourism development in Trentino and Alto Adige/Südtirol

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  • Mariangela Franch

    (University of Trento)

  • Anna Irimiás

    (Kodolányi University of Applied Scieces)

  • Federica Buffa

    (University of Trento)

Abstract

Tourism based on the valorisation of places in which historical heritage is the main attraction is one of the fastest growing segments of cultural tourism. The conservation and management of dissonant heritage - heritage with different meanings and narratives - has led to war tourism product development in various destinations. Although niche tourism at war heritage sites has received some attention by academics in tourism and management, this study area is still under-investigated. This contribution analyses the role of place identity and cultural identity in the valorisation and management of Italian war heritage sites in Trentino and Alto Adige/Südtirol. The two Italian autonomous provinces are rich in war heritage sites including fortifications, trenches, war memorials testimonials of the Alpine warfare during the Great War (1914–1918). Special attention is given to the role of local stakeholders in the managerial choices and communication strategies in war heritage site management. Results show that a more targeted promotion of this particular war heritage could significantly contribute to enhance awareness on Italian cultural heritage. Managerial implications to overcome current weaknesses are provided.

Suggested Citation

  • Mariangela Franch & Anna Irimiás & Federica Buffa, 2017. "Place identity and war heritage: managerial challenges in tourism development in Trentino and Alto Adige/Südtirol," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(2), pages 119-135, May.
    • Handle: RePEc:pal:pbapdi:v:13:y:2017:i:2:d:10.1057_s41254-016-0019-5
    DOI: 10.1057/s41254-016-0019-5
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    References listed on IDEAS

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    1. Leask, Anna, 2010. "Progress in visitor attraction research: Towards more effective management," Tourism Management, Elsevier, vol. 31(2), pages 155-166.
    2. Mariangela Franch & Andrea Moretti & Tonino Pencarelli, 2014. "Introduzione. arte, cultura e turismo nelle ricerche di marketing: contesto, contenuto e prospettive," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(4), pages 15-17.
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    1. Federico Camerin & Nicola Camatti & Francesco Gastaldi, 2021. "Military Barracks as Cultural Heritage in Italy: A Comparison between before-1900- and 1900-to-1950-Built Barracks," Sustainability, MDPI, vol. 13(2), pages 1-31, January.
    2. Angelo Leogrande & Carlo Drago & Massimo Arnone, 2024. "Analyzing Regional Disparities in E-Commerce Adoption Among Italian SMEs: Integrating Machine Learning Clustering and Predictive Models with Econometric Analysis," Working Papers hal-04700413, HAL.
    3. José Álvarez-García & Claudia Patricia Maldonado-Erazo & María de la Cruz Del Río-Rama & Francisco Javier Castellano-Álvarez, 2019. "Cultural Heritage and Tourism Basis for Regional Development: Mapping of Scientific Coverage," Sustainability, MDPI, vol. 11(21), pages 1-21, October.

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