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Psychographic insights from a South Carolina protected area

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  • Weaver, David B.

Abstract

An investigation of Francis Beidler Forest, South Carolina, was conducted to identify the psychographic characteristics of visitors. Results from 976 survey respondents revealed the expected dominance of venturers (35%) and near-venturers (54%), and additionally a small but distinctly centric third cluster (11%). Venturesomeness was associated with higher than expected levels of desired services and lower than expected risk tolerance, especially among older and female visitors who however were more likely to seek mental stimulation and learning. Venturesomeness was also associated with higher levels of education, strong site loyalty, ethical/environmentalist intentions, identification with ecotourism, and bird watching skills. However, willingness to engage in ‘higher investment’ activities such as volunteering, donating and paying a higher entry fee to help the site was not evident. The results indicate qualified support for Plog’s psychographic model within a relatively undeveloped protected area setting.

Suggested Citation

  • Weaver, David B., 2012. "Psychographic insights from a South Carolina protected area," Tourism Management, Elsevier, vol. 33(2), pages 371-379.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:2:p:371-379
    DOI: 10.1016/j.tourman.2011.04.006
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    References listed on IDEAS

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    2. Yang, Elaine Chiao Ling & Khoo-Lattimore, Catheryn & Arcodia, Charles, 2017. "A systematic literature review of risk and gender research in tourism," Tourism Management, Elsevier, vol. 58(C), pages 89-100.
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    5. Remus Ion Hornoiu & Mihaela Ana Padurean & Ana-Maria Nica & Liviu-George Maha, 2014. "Tourism Consumpion Behavior in Natural Protected Areas," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1178-1178, August.
    6. Nguyen, Minh-Hoang, 2023. "Investigating urban residents' involvement in biodiversity conservation in protected areas: Empirical evidence from Vietnam," Thesis Commons z2hjv, Center for Open Science.

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