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A Classification of Tourism Offerings Based on Intrinsic Attributes

Author

Listed:
  • Frankline Otiende Awuor

    (Jaramogi Oginga Odinga University of Science and Technology, Keneya.)

  • Monica Awuor Ayieko

    (Jaramogi Oginga Odinga University of Science and Technology, Keneya.)

  • Patrick Odhiambo Hayombe

    (Jaramogi Oginga Odinga University of Science and Technology, Keneya.)

  • Stephen Gaya Agong

    (Jaramogi Oginga Odinga University of Science and Technology, Keneya.)

Abstract

The purpose of this study is to explore intrinsic attributes that can be used in the classification of tourism offerings for an academic understanding of their immutable natures. Mixed approach of visitor attractions classification was used as a theoretical underpinning, group discussions for data collection and content analysis for data examination. Findings of this study indicate that every offering category has a set of immutable attributes separating it from the rest and offers a structured way of profiling offerings at a destination. The results highlight the peculiar importance of experiential consumption means and values in achieving the objective.

Suggested Citation

  • Frankline Otiende Awuor & Monica Awuor Ayieko & Patrick Odhiambo Hayombe & Stephen Gaya Agong, 2015. "A Classification of Tourism Offerings Based on Intrinsic Attributes," International Journal of Business and Social Research, LAR Center Press, vol. 5(7), pages 15-29, July.
    • Handle: RePEc:lrc:larijb:v:5:y:2015:i:7:p:15-29
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    File URL: http://thejournalofbusiness.org/index.php/site/article/view/795/537
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    References listed on IDEAS

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    3. Leask, Anna, 2010. "Progress in visitor attraction research: Towards more effective management," Tourism Management, Elsevier, vol. 31(2), pages 155-166.
    4. Wolfgang Ulaga & Werner Reinartz, 2011. "Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully," Post-Print hal-00642039, HAL.
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