IDEAS home Printed from https://ideas.repec.org/a/pal/jorapm/v22y2023i6d10.1057_s41272-023-00419-9.html
   My bibliography  Save this article

Do-it-yourself menu management and pricing

Author

Listed:
  • Hao Bin Jack Lai

    (Universiti Putra Malaysia)

  • Shahrim Karim

    (Universiti Putra Malaysia)

Abstract

The restaurant menu requires constant re-evaluation to achieve a balance of profitability and customer satisfaction. A constructive research approach was taken to identify the challenges and practical requirements of small and micro restaurant practitioners to facilitate menu analysis and revenue management implementation within their establishments. The developed framework does not require any collection of data and guidance, and hence can be easily implemented for businesses of any circumstance. Through observing implementation of the developed framework in small and micro restaurant outlets, this framework was found to be efficient for menu planning, strategizing and expansion, but inappropriate for day-to-day operational usage.

Suggested Citation

  • Hao Bin Jack Lai & Shahrim Karim, 2023. "Do-it-yourself menu management and pricing," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(6), pages 431-445, December.
    • Handle: RePEc:pal:jorapm:v:22:y:2023:i:6:d:10.1057_s41272-023-00419-9
    DOI: 10.1057/s41272-023-00419-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41272-023-00419-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41272-023-00419-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hao Bin Jack Lai & Shahrim Karim & Steven E. Krauss & Farah Adibah Che Ishak, 2020. "A review of approaches to manage menu profitability," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 11(3), pages 151-171.
    2. Eva Labro & Tero-Seppo Tuomela, 2003. "On bringing more action into management accounting research: process considerations based on two constructive case studies," European Accounting Review, Taylor & Francis Journals, vol. 12(3), pages 409-442.
    3. Kate Varini & Cathy Burgess, 2010. "Maximising profits: Do revenue managers have the skills?," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 4(2), pages 163-178.
    4. Mohit Tyagi & Nomesh B. Bolia, 2022. "Approaches for restaurant revenue management," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(1), pages 17-35, February.
    5. Charmaz, Kathy, 1990. "'Discovering' chronic illness: Using grounded theory," Social Science & Medicine, Elsevier, vol. 30(11), pages 1161-1172, January.
    6. Hao Bin Jack Lai & Shahrim Karim & Steven E. Krauss & Farah A. C. Ishak, 2019. "Can restaurant revenue management work with menu analysis?," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(3), pages 204-212, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ian Yeoman, 2023. "Diversification of revenue management and pricing," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(6), pages 429-430, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Langenmayr, Theresa, 2019. "Implementation of Strategic Change by Franchisees: A Sensemaking Perspective," Junior Management Science (JUMS), Junior Management Science e. V., vol. 4(2), pages 173-194.
    2. Stefan N. Groesser & Niklas Jovy, 2016. "Business model analysis using computational modeling: a strategy tool for exploration and decision-making," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 27(1), pages 61-88, February.
    3. Marco Vedovato & Antonio Costantini & Alessio Ministeri, 2021. "La valutazione del margine delle commesse pluriennali. Il caso Permasteelisa Group," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2021(suppl. 2), pages 215-240.
    4. Minoza Joemar & Elloran Mayeth, 2023. "Exploring parent’s role, involvement and challenges in the most critical stage of their children’s development," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - SOCIAL SCIENCES, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 13(2), pages 55-66.
    5. Alessia Bertolazzi & Katarzyna Marzęda-Młynarska & Justyna Kięczkowska & Maria Letizia Zanier, 2024. "Datafication of Care: Security and Privacy Issues with Health Technology for People with Diabetes," Societies, MDPI, vol. 14(9), pages 1-25, August.
    6. Giuliani, Marco & Skoog, Matti, 2020. "Making sense of the temporal dimension of intellectual capital: A critical case study," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 70(C).
    7. Bindiya Dutt, 2023. "Wellbeing Amid Digital Risks: Implications of Digital Risks, Threats, and Scams on Users’ Wellbeing," Media and Communication, Cogitatio Press, vol. 11(2), pages 355-366.
    8. Mohit Tyagi & Nomesh B. Bolia, 2022. "Approaches for restaurant revenue management," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(1), pages 17-35, February.
    9. Anand Iyengar & Ketan Suri, 2012. "Customer profitability analysis an avant-garde approach to revenue optimisation in hotels," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 6(1/2), pages 127-143.
    10. Vicki Baard, 2010. "A critical review of interventionist research," Qualitative Research in Accounting & Management, Emerald Group Publishing Limited, vol. 7(1), pages 13-45, April.
    11. Čaušević Amra & Fusté-Forné Francesc, 2022. "Local Cuisine in a Tourist City: Food Identity in Sarajevo Restaurant Menus as a Source of Destination Marketing," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 12(1), pages 61-77, December.
    12. Stefano Marasca & Lucia Montanini & Alessia D'Andrea & Eva Cerioni, 2020. "The how and why of integrated reporting in a public health care organization: The stakeholders' perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 29(4), pages 1714-1722, May.
    13. Scales, Ashley N. & Quincy Brown, H., 2020. "The effects of organizational commitment and harmonious passion on voluntary turnover among social workers: A mixed methods study," Children and Youth Services Review, Elsevier, vol. 110(C).
    14. Ioanna Karantza & Michael Chrissos Anestis & Sotirios Vlachakis, 2022. "Crisis mapping in the “senses” arena narratives," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(4), pages 649-673, December.
    15. Chih-Feng Chien & Ching-Jung Liao & Brent G. Walters, 2018. "Enriching Service-Learning by Developing e-Tutoring in Foster Homes," Systemic Practice and Action Research, Springer, vol. 31(2), pages 221-238, April.
    16. Stuart Holland & Teresa Carla Oliveira, 2013. "Missing Links: Hume, Smith, Kant and Economic Methodology," Economic Thought, World Economics Association, vol. 2(2), pages 1-46, October.
    17. Ruokolainen, Jari & Nätti, Satu & Juutinen, Milla & Puustinen, Juha & Holm, Anu & Vehkaoja, Antti & Nieminen, Hannu, 2023. "Digital healthcare platform ecosystem design: A case study of an ecosystem for Parkinson's disease patients," Technovation, Elsevier, vol. 120(C).
    18. Christopher Torres & Luke Fowler, 2023. "Creatively interpreting policy to move science forward: Implementing participatory technology assessment at NASA," Review of Policy Research, Policy Studies Organization, vol. 40(3), pages 389-405, May.
    19. Henri Kuokkanen, 2024. "Strategic levers of revenue management: a three-dimensional model to categorize industries," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(4), pages 369-376, August.
    20. Jawad, Rana, 2019. "A new era for social protection analysis in LMICs? A critical social policy perspective from the Middle East and North Africa region (MENA)," World Development, Elsevier, vol. 123(C), pages 1-1.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jorapm:v:22:y:2023:i:6:d:10.1057_s41272-023-00419-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.