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Maximising profits: Do revenue managers have the skills?

Author

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  • Kate Varini
  • Cathy Burgess

Abstract

This paper explores the evolving role of the revenue manager and it will argue the need for a formal revenue management (RM) qualification. When RM is deployed ineffectively, this raises the financial risk inherent in the concept. Service firms need to clearly define RM roles and ensure those involved in RM have the right skill-set. With a view to regulating RM approaches, data was collected via surveys and scrutiny of current job descriptions, to identify the range of skills required to successfully deploy RM at the tactical and strategic level of the organisation. Some general trends emerged identifying the links between the RM and optimum performance, in service businesses. To ensure profit enhancement, the results of this research will be deployed to develop RM benchmark standards in conjunction with a RM certification programme.

Suggested Citation

  • Kate Varini & Cathy Burgess, 2010. "Maximising profits: Do revenue managers have the skills?," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 4(2), pages 163-178.
    • Handle: RePEc:ids:ijrevm:v:4:y:2010:i:2:p:163-178
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    Citations

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    Cited by:

    1. Anand Iyengar & Ketan Suri, 2012. "Customer profitability analysis an avant-garde approach to revenue optimisation in hotels," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 6(1/2), pages 127-143.
    2. Hao Bin Jack Lai & Shahrim Karim & Steven E. Krauss & Farah A. C. Ishak, 2019. "Can restaurant revenue management work with menu analysis?," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(3), pages 204-212, June.
    3. Hao Bin Jack Lai & Shahrim Karim, 2023. "Do-it-yourself menu management and pricing," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(6), pages 431-445, December.

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