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Factors influencing individual in adopting eWallet

Author

Listed:
  • Muhammad Anshari

    (Universiti Brunei Darussalam)

  • Munirah Ajeerah Arine

    (Universiti Brunei Darussalam)

  • Norzaidah Nurhidayah

    (Universiti Brunei Darussalam)

  • Hidayatul Aziyah

    (Universiti Brunei Darussalam)

  • Md Hasnol Alwee Salleh

    (Universiti Brunei Darussalam)

Abstract

This research examines individuals’ feasibility of adopting digital wallet also known as ‘eWallet.’ It aims at assessing the technological readiness among customers especially youth by measuring the acceptance level of digital wallet adoption in a massive implementation of the digital economy. Adoption of eWallet can potentially enhance the efficiency of financial institutions and the provision of new services for the convenience of the customers. The nature of this study was developed in the context of South East Asia focusing on Brunei Darussalam. The study using a framework for assessment based on the unified theory of acceptance and use of technology model revealed that the main construct of the model to be predictors of behavioral intention, was attitude towards using technology and anxiety. These results might be as a result of the millennial generation being in constant interaction with various types of technology, paired with the rising Internet connectivity leading to the minimal impact of the digital wallet adoption.

Suggested Citation

  • Muhammad Anshari & Munirah Ajeerah Arine & Norzaidah Nurhidayah & Hidayatul Aziyah & Md Hasnol Alwee Salleh, 2021. "Factors influencing individual in adopting eWallet," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(1), pages 10-23, March.
    • Handle: RePEc:pal:jofsma:v:26:y:2021:i:1:d:10.1057_s41264-020-00079-5
    DOI: 10.1057/s41264-020-00079-5
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    References listed on IDEAS

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    Cited by:

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    2. Mihai Andronie & George Lãzãroiu & Roxana ?tefãnescu & Lumini?a Ionescu & Mãdãlina Coco?atu, 2021. "Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps," Oeconomia Copernicana, Institute of Economic Research, vol. 12(4), pages 1033-1062, December.
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    4. L. Vimal Raj & S. Amilan & K. Aparna & Karthick Swaminathan, 2024. "Factors influencing the adoption of cashless transactions during COVID-19: an extension of enhanced UTAUT with pandemic precautionary measures," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 488-507, June.
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    6. Ivana Martinčević & Sandra Črnjević & Igor Klopotan, 2022. "Novelties and Benefits of Fintech in the Financial Industry," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 14(1), pages 1-25, January.
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