IDEAS home Printed from https://ideas.repec.org/a/pal/jofsma/v29y2024i2d10.1057_s41264-023-00213-z.html
   My bibliography  Save this article

Understanding family takaful purchase behaviour: the roles of religious obligation and gender

Author

Listed:
  • Daniel K. Maduku

    (University of Johannesburg)

  • Steven Mbeya

    (University of Johannesburg)

Abstract

Takaful is an important and major segment of the finance industry that is poised for growth. Understanding the factors that influence Muslim consumers’ purchasing behaviour is crucial to accelerate the growth in the family takaful market segment. However, research has yet to adequately address the drivers of family takaful purchase behaviour. By integrating religious obligation into the theory of planned behaviour, this study proposed and tested a model of the factors underlying family takaful purchasing behaviour, and further examined the moderating impact of gender. The findings show that Muslim consumers’ intentions to purchase family takaful are influenced by attitude and subjective norm, and purchasing behaviour is influenced by intention and perceived behavioural control. Although religious obligation affects attitude, subjective norm, and perceived behavioural control, its influence on family takaful purchasing intention and purchasing behaviour is not supported. These findings differ across male and female groups, emphasising the centrality of gender as a moderator and a boundary condition in the relationships posited in the model. The findings have various theoretical and managerial implications which are highlighted.

Suggested Citation

  • Daniel K. Maduku & Steven Mbeya, 2024. "Understanding family takaful purchase behaviour: the roles of religious obligation and gender," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 440-458, June.
    • Handle: RePEc:pal:jofsma:v:29:y:2024:i:2:d:10.1057_s41264-023-00213-z
    DOI: 10.1057/s41264-023-00213-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41264-023-00213-z
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41264-023-00213-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Syed Ahmed Salman & Hafiz Majdi Ab. Rashid & Sheila Nu Nu Htay, 2018. "The impact of internal forces on acceptance of takaful by insurance policy-holders in India," Journal of Islamic Accounting and Business Research, Emerald Group Publishing Limited, vol. 9(5), pages 673-686, October.
    2. Sachin Kamble & Angappa Gunasekaran & Himanshu Arha, 2019. "Understanding the Blockchain technology adoption in supply chains-Indian context," International Journal of Production Research, Taylor & Francis Journals, vol. 57(7), pages 2009-2033, April.
    3. Amron Amron & Usman Usman & Ali Mursid, 2018. "The role of electronic word of mouth, conventional media, and subjective norms on the intention to purchase Sharia insurance services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 23(3), pages 218-225, December.
    4. Kumar, Anil & Prakash, Gyan & Kumar, Gaurav, 2021. "Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    5. Khan, Ashraf & Hassan, M. Kabir & Paltrinieri, Andrea & Dreassi, Alberto & Bahoo, Salman, 2020. "A bibliometric review of takaful literature," International Review of Economics & Finance, Elsevier, vol. 69(C), pages 389-405.
    6. Mario Liong & Grand H.-L. Cheng, 2017. "Sext and gender: examining gender effects on sexting based on the theory of planned behaviour," Behaviour and Information Technology, Taylor & Francis Journals, vol. 36(7), pages 726-736, July.
    7. Ibrahim Abiodun Oladapo & Normah Omar & Ruhaini Muda & Abdulazeez Adewuyi Abdurraheem, 2019. "The Mediating Effect of Attitude on Customers¡¯ Behavioural Intention to Participate in Islamic Banking: Empirical Evidence," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 11(5), pages 167-180, August.
    8. Daxini, Amar & O'Donoghue, Cathal & Ryan, Mary & Barnes, Andrew & Buckley, Cathal & Daly, Karen, 2018. "Which factors influence farmers’ intentions to adopt nutrient management planning?," 92nd Annual Conference, April 16-18, 2018, Warwick University, Coventry, UK 273498, Agricultural Economics Society.
    9. Guo Yi* & Tian Zhongkai, 2018. "Examining Factors Influencing Customer Intention to Use Islamic Home Financing: A Study in UTM," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 648-653:2.
    10. A. Beldad & S. Hegner, 2018. "Determinants of Fair Trade Product Purchase Intention of Dutch Consumers According to the Extended Theory of Planned Behaviour," Journal of Consumer Policy, Springer, vol. 41(3), pages 191-210, September.
    11. Ghlamallah, E. & C. Alexakis & M. Dowling & Piepenbrink, A., 2021. "The topics of Islamic economics and finance research," Post-Print hal-03323676, HAL.
    12. Al-Amri, Khalid & David Cummins, J. & Weiss, Mary A., 2021. "Economies of scope, organizational form, and insolvency risk: Evidence from the takaful industry," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 70(C).
    13. Abubakar U. Farouk & Kamil Md Idris & Ram Al Jaffri Bin Saad, 2018. "Moderating role of religiosity onZakatcompliance behavior in Nigeria," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing Limited, vol. 11(3), pages 357-373, February.
    14. Kumar, Bipul & Manrai, Ajay K. & Manrai, Lalita A., 2017. "Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 1-9.
    15. Daxini, Amar & Ryan, Mary & O’Donoghue, Cathal & Barnes, Andrew P., 2019. "Understanding farmers’ intentions to follow a nutrient management plan using the theory of planned behaviour," Land Use Policy, Elsevier, vol. 85(C), pages 428-437.
    16. Mansur Ahmed Kazaure, 2019. "Extending the theory of planned behavior to explain the role of awareness in accepting Islamic health insurance (takaful) by microenterprises in northwestern Nigeria," Journal of Islamic Accounting and Business Research, Emerald Group Publishing Limited, vol. 10(4), pages 607-620, July.
    17. Sulaiman Lujja & Mustafa Omar Mohammad & Rusni Hassan, 2016. "Modelling public behavioral intention to adopt Islamic banking in Uganda," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing Limited, vol. 9(4), pages 583-600, November.
    18. Sreen, Naman & Purbey, Shankar & Sadarangani, Pradip, 2018. "Impact of culture, behavior and gender on green purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 177-189.
    19. Karbhari, Yusuf & Muye, Ibrahim & Hassan, Ahmad Fahmi S. & Elnahass, Marwa, 2018. "Governance mechanisms and efficiency: Evidence from an alternative insurance (Takaful) market," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 56(C), pages 71-92.
    20. Mohsin Abdur Rehman & Sadaf Khan & Ismah Osman & Khurram Aziz & Ghazal Shams, 2021. "Revisiting the corporate image through service quality and relationship marketing: an empirical evidence from Malaysian and Saudi Arabian Takaful customers," Journal of Islamic Accounting and Business Research, Emerald Group Publishing Limited, vol. 12(6), pages 849-871, August.
    21. Dariyoush Jamshidi & Nazimah Hussin, 2018. "An integrated adoption model for Islamic credit card: PLS-SEM based approach," Journal of Islamic Accounting and Business Research, Emerald Group Publishing Limited, vol. 9(3), pages 308-335, May.
    22. Farhana Tahmida Newaz & Kim-Shyan Fam & Revti Raman Sharma, 2016. "Muslim religiosity and purchase intention of different categories of Islamic financial products," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(2), pages 141-152, June.
    23. Ezzedine Ghlamallah & Christos Alexakis & Michael Dowling & Anke Piepenbrink, 2021. "The topics of Islamic economics and finance research," Post-Print hal-03511406, HAL.
    24. Islam, Jamid Ul & Hollebeek, Linda D. & Rahman, Zillur & Khan, Imran & Rasool, Aaleya, 2019. "Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 277-285.
    25. Abubakar U. Farouk & Kamil Md Idris & Ram Al Jaffri Bin Saad, 2018. "Moderating role of religiosity onZakatcompliance behavior in Nigeria," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing Limited, vol. 11(3), pages 357-373, February.
    26. Izquierdo-Yusta, Alicia & Martínez–Ruiz, María Pilar & Pérez–Villarreal, Héctor Hugo, 2022. "Studying the impact of food values, subjective norm and brand love on behavioral loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    27. Istyakara Muslichah & Soliha Sanusi, 2019. "The effect of religiosity and financial literacy on intention to use Islamic banking products," Asian Journal of Islamic Management (AJIM), Center for Islamic Economics and Development Studies [P3EI], vol. 1(2), pages 85-92.
    28. Rubio-Misas, María, 2020. "Ownership structure and financial stability: Evidence from Takaful and conventional insurance firms," Pacific-Basin Finance Journal, Elsevier, vol. 62(C).
    29. Mahiswaran Selvanathan & Dineswary Nadarajan & Amelia Farzana Mohd Zamri & Subaashnii Suppramaniam & Ahmad Muzammir Muhammad, 2018. "An Exploratory Study on Customers’ Selection in Choosing Islamic Banking," International Business Research, Canadian Center of Science and Education, vol. 11(5), pages 42-49, May.
    30. Mohamed Albaity & Mahfuzur Rahman, 2021. "Customer Loyalty towards Islamic Banks: The Mediating Role of Trust and Attitude," Sustainability, MDPI, vol. 13(19), pages 1-19, September.
    31. Daxini, Amar & O'Donoghue, Cathal & Ryan, Mary & Barnes, Andrew & Buckley, Cathal & Daly, Karen, 2018. "Which factors influence farmers’ intentions to adopt nutrient management planning?," 92nd Annual Conference, April 16-18, 2018, Warwick University, Coventry, UK 273494, Agricultural Economics Society.
    32. Waheed Akhter & Hassan Jamil & Kim-Shyan Fam, 2021. "Islamic influence on customer satisfaction: evidence from Takaful and conventional insurance industry," Journal of Islamic Accounting and Business Research, Emerald Group Publishing Limited, vol. 12(4), pages 524-543, June.
    33. Jaiswal, Deepak & Kant, Rishi, 2018. "Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 60-69.
    34. Ghlamallah, Ezzedine & Alexakis, Christos & Dowling, Michael & Piepenbrink, Anke, 2021. "The topics of Islamic economics and finance research," International Review of Economics & Finance, Elsevier, vol. 75(C), pages 145-160.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Luigi Leclercq-Machado & Aldo Alvarez-Risco & Verónica García-Ibarra & Sharon Esquerre-Botton & Flavio Morales-Ríos & Maria de las Mercedes Anderson-Seminario & Shyla Del-Aguila-Arcentales & Neal M. D, 2022. "Consumer Patterns of Sustainable Clothing Based on Theory of Reasoned Action: Evidence from Ecuador," Sustainability, MDPI, vol. 14(22), pages 1-16, November.
    2. Okumah, Murat & Martin-Ortega, Julia & Chapman, Pippa J. & Novo, Paula & Cassidy, Rachel & Lyon, Christopher & Higgins, Alex & Doody, Donnacha, 2021. "The role of experiential learning in the adoption of best land management practices," Land Use Policy, Elsevier, vol. 105(C).
    3. Taneja, Shilpa & Ali, Liaqat, 2021. "Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    4. Kanishka Pathak & Gyan Prakash & Monika Jain & Reeti Agarwal & Rekha Attri, 2024. "Do eco labels matter for green business strategy and sustainable consumption? A mixed method investigation on green products," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4271-4291, July.
    5. Suriansyah & Nurliza & Eva Dolorosa & Rosyadi & Denah Suswati, 2024. "Intention to Transition: Natural Rubber Smallholders Navigating the Risks of Farming," Sustainability, MDPI, vol. 16(5), pages 1-16, February.
    6. Francesco Testa & Gaia Pretner & Roberta Iovino & Guia Bianchi & Sara Tessitore & Fabio Iraldo, 2021. "Drivers to green consumption: a systematic review," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(4), pages 4826-4880, April.
    7. Minglong Zhang & Yanfang Huang & Yunzheng Zhang & Fengying Nie & Xiangping Jia, 2024. "Farmers’ Adoption of Agricultural Nature-Based Solutions in Northeast China: An Extended Theory of Planned Behavior Approach," Agriculture, MDPI, vol. 14(9), pages 1-20, September.
    8. Sadiq, Mohd & Bharti, Kumkum & Adil, Mohd & Singh, Ramendra, 2021. "Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    9. Leibao Zhang & Yanli Fan & Wenyu Zhang & Shuai Zhang, 2019. "Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products," Sustainability, MDPI, vol. 11(15), pages 1-17, August.
    10. Ghaffar, Abdul & Islam, Tahir & Khan, Huda & Kincl, Tomas & Sharma, Anshuman, 2023. "A sustainable Retailer's journey to sustainable practices: Prioritizing the customer and the planet," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    11. Li, Fuduo & Zhang, Kangjie & Ren, Jing & Yin, Changbin & Zhang, Yang & Nie, Jun, 2021. "Driving mechanism for farmers to adopt improved agricultural systems in China: The case of rice-green manure crops rotation system," Agricultural Systems, Elsevier, vol. 192(C).
    12. Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.
    13. Zaremohzzabieh, Zeinab & Ismail, Normala & Ahrari, Seyedali & Abu Samah, Asnarulkhadi, 2021. "The effects of consumer attitude on green purchase intention: A meta-analytic path analysis," Journal of Business Research, Elsevier, vol. 132(C), pages 732-743.
    14. Jana Hojnik & Mitja Ruzzier & Maja Konečnik Ruzzier, 2019. "Transition towards Sustainability: Adoption of Eco-Products among Consumers," Sustainability, MDPI, vol. 11(16), pages 1-29, August.
    15. Javier Martínez-Dalmau & Julio Berbel & Rafaela Ordóñez-Fernández, 2021. "Nitrogen Fertilization. A Review of the Risks Associated with the Inefficiency of Its Use and Policy Responses," Sustainability, MDPI, vol. 13(10), pages 1-15, May.
    16. Joanna Goard & Mohammed AbaOud, 2024. "Pricing of Al-Urbun and a Class of Al-Istijrar Islamic Contracts under the Black–Scholes Framework," Mathematics, MDPI, vol. 12(2), pages 1-11, January.
    17. Murat Okumah & Ata Senior Yeboah & Elias Nkiaka & Richard Apatewen Azerigyik, 2019. "What Determines Behaviours Towards Water Resources Management in a Rural Context? Results of a Quantitative Study," Resources, MDPI, vol. 8(2), pages 1-19, June.
    18. Maria Rodrigues & João F. Proença & Rita Macedo, 2023. "Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour," Sustainability, MDPI, vol. 15(14), pages 1-18, July.
    19. Hummayoun Naeem & Huda Syed & Anooshay Hummayoun & Shanzay Hummayoun & Shumaila Humayun & Fakiha Zahid & Suhaymah Ashraf, 2023. "The Impact of Cosmopolitanism, Global Self-identity, and Online Communities on the Customer Based Brand Equity (CBBE) of Green Products: An Evidence from the University Students of UAE," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(4), pages 299-304.
    20. Tsai, Pei-Hsuan & Lin, Guan-Yi & Zheng, Yu-Lin & Chen, Yi-Chong & Chen, Pao-Zhen & Su, Zheng-Cheng, 2020. "Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jofsma:v:29:y:2024:i:2:d:10.1057_s41264-023-00213-z. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.