Do eco labels matter for green business strategy and sustainable consumption? A mixed method investigation on green products
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DOI: 10.1002/bse.3687
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- Tan, Fuqiang & Li, Xi & Agarwal, Reeti & Joshi, Yatish & Yaqub, Muhammad Zafar, 2024. "Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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