IDEAS home Printed from https://ideas.repec.org/a/pal/jofsma/v24y2019i1d10.1057_s41264-019-00062-9.html
   My bibliography  Save this article

Religiosity and customer trust in financial services marketing relationships

Author

Listed:
  • Basem Masoud Alhazmi

    (University of Edinburgh Business School)

Abstract

This research investigates the influence of organisational religiosity and customer religiosity on trust in financial services marketing relationships, through their effect on organisational trustworthiness and customer trust, respectively. A conceptual model has been developed, validated, and tested using 765 self-administered survey responses from a convenience sample of banking customers in Saudi Arabia. Exploratory factor analysis and structural equation modelling were utilised for data analysis. The results reveal that two organisational religiosity dimensions, namely organisational religious observance and organisational religious promotion, have positive and negative effects on trustworthiness, respectively. In addition, customer religiosity has been found to profoundly influence customer trust in financial services marketing relationships. Discussion of these results as well as their implications is offered at the end of the paper.

Suggested Citation

  • Basem Masoud Alhazmi, 2019. "Religiosity and customer trust in financial services marketing relationships," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 24(1), pages 31-43, June.
    • Handle: RePEc:pal:jofsma:v:24:y:2019:i:1:d:10.1057_s41264-019-00062-9
    DOI: 10.1057/s41264-019-00062-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41264-019-00062-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41264-019-00062-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Sanjay Putrevu & Krist Swimberghek, 2013. "The Influence of Religiosity on Consumer Ethical Judgments and Responses Toward Sexual Appeals," Journal of Business Ethics, Springer, vol. 115(2), pages 351-365, June.
    2. Marko Sarstedt & Erik Mooi, 2014. "The Market Research Process," Springer Texts in Business and Economics, in: A Concise Guide to Market Research, edition 2, chapter 2, pages 11-23, Springer.
    3. Zak, Paul J & Knack, Stephen, 2001. "Trust and Growth," Economic Journal, Royal Economic Society, vol. 111(470), pages 295-321, April.
    4. Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
    5. Ariño, Africa & de la Torre, Jose & Ring, Peter S., 2001. "Relational quality: Managing trust in corporate alliances," IESE Research Papers D/434, IESE Business School.
    6. La Porta, Rafael, et al, 1997. "Trust in Large Organizations," American Economic Review, American Economic Association, vol. 87(2), pages 333-338, May.
    7. Stuart J. Barnes, 2009. "Strength of religious faith, trusting beliefs and their role in technology acceptance," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 6(1), pages 110-126.
    8. D. Harrison McKnight & Vivek Choudhury & Charles Kacmar, 2002. "Developing and Validating Trust Measures for e-Commerce: An Integrative Typology," Information Systems Research, INFORMS, vol. 13(3), pages 334-359, September.
    9. Tan, Jonathan H.W. & Vogel, Claudia, 2008. "Religion and trust: An experimental study," Journal of Economic Psychology, Elsevier, vol. 29(6), pages 832-848, December.
    10. Srilata Zaheer & Akbar Zaheer, 2006. "Trust across borders," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 37(1), pages 21-29, January.
    11. Krist Swimberghe & Laura Flurry & Janna Parker, 2011. "Consumer Religiosity: Consequences for Consumer Activism in the United States," Journal of Business Ethics, Springer, vol. 103(3), pages 453-467, October.
    12. Laurence R. Iannaccone, 1998. "Corrigenda [Introduction to the Economics of Religion]," Journal of Economic Literature, American Economic Association, vol. 36(4), pages 1941-1941, December.
    13. Johnson, Devon & Grayson, Kent, 2005. "Cognitive and affective trust in service relationships," Journal of Business Research, Elsevier, vol. 58(4), pages 500-507, April.
    14. Marko Sarstedt & Erik Mooi, 2014. "A Concise Guide to Market Research," Springer Texts in Business and Economics, Springer, edition 2, number 978-3-642-53965-7.
    15. Laurence R. Iannaccone, 1998. "Introduction to the Economics of Religion," Journal of Economic Literature, American Economic Association, vol. 36(3), pages 1465-1495, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Khald S. Alatawy, 2022. "Consumers’ Purchase Intention Toward Online Health Insurance in Saudi Arabia," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 14(2), pages 121-121, December.
    2. Abolghasem Ebrahimi & Kazem Askarifar & Amin Nikbakht, 2024. "Designing and evaluating insurance customer loyalty programs for different customer groups based on their lifetime value," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 808-825, September.
    3. Rongbin Yang & Santoso Wibowo, 2022. "User trust in artificial intelligence: A comprehensive conceptual framework," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2053-2077, December.
    4. Emerson Wagner Mainardes & Priscilla Maria Ferreira Costa & Silvania Neris Nossa, 2023. "Customers’ satisfaction with fintech services: evidence from Brazil," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(2), pages 378-395, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Berggren, Niclas & Bjørnskov, Christian, 2011. "Is the importance of religion in daily life related to social trust? Cross-country and cross-state comparisons," Journal of Economic Behavior & Organization, Elsevier, vol. 80(3), pages 459-480.
    2. Pablo Branas-Garza & M¡Ximo Rossi & Dayna Zaclicever, 2009. "Individual's Religiosity Enhances Trust: Latin American Evidence for the Puzzle," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 41(2-3), pages 555-566, March.
    3. Guiso, Luigi & Sapienza, Paola & Zingales, Luigi, 2003. "People's opium? Religion and economic attitudes," Journal of Monetary Economics, Elsevier, vol. 50(1), pages 225-282, January.
    4. Maryam Dilmaghani, 2012. "Global financial crisis: dharmic transgressions and solutions," International Journal of Social Economics, Emerald Group Publishing, vol. 39(1), pages 55-80, January.
    5. Della Lena, Sebastiano & Manzoni, Elena & Panebianco, Fabrizio, 2023. "On the transmission of guilt aversion and the evolution of trust," Games and Economic Behavior, Elsevier, vol. 142(C), pages 765-793.
    6. Lisa Anderson & Jennifer Mellor & Jeffrey Milyo, 2010. "Did the Devil Make Them Do It? The Effects of Religion in Public Goods and Trust Games," Kyklos, Wiley Blackwell, vol. 63(2), pages 163-175, May.
    7. Juan José Barrios & Nestor Gandelman, 2011. "Religion, trust and reciprocity: evidence from six Latin American cities," Documentos de Investigación 69, Universidad ORT Uruguay. Facultad de Administración y Ciencias Sociales.
    8. Daniela Andreini & Diego Rinallo & Giuseppe Pedeliento & Mara Bergamaschi, 2017. "Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope," Journal of Business Ethics, Springer, vol. 141(3), pages 529-550, March.
    9. Adrian Chadi & Matthias Krapf, 2017. "The Protestant Fiscal Ethic: Religious Confession And Euro Skepticism In Germany," Economic Inquiry, Western Economic Association International, vol. 55(4), pages 1813-1832, October.
    10. Abakah, Alex Annan & Li, Jiayan, 2023. "Local religious beliefs and bank risk-taking," Journal of Behavioral and Experimental Finance, Elsevier, vol. 40(C).
    11. Ming Yang & Jinglu Jiang & Melody Kiang & Fangyun Yuan, 2022. "Re-Examining the Impact of Multidimensional Trust on Patients’ Online Medical Consultation Service Continuance Decision," Information Systems Frontiers, Springer, vol. 24(3), pages 983-1007, June.
    12. Brown, Sarah & Gray, Daniel & McHardy, Jolian & Taylor, Karl, 2015. "Employee trust and workplace performance," Journal of Economic Behavior & Organization, Elsevier, vol. 116(C), pages 361-378.
    13. Rafael Di Tella & Robert MacCulloch, 2009. "Why Doesn't Capitalism Flow to Poor Countries?," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 40(1 (Spring), pages 285-332.
    14. Laeven, Luc & Popov, Alexander & Sievert, Clara, 2023. "Is Religion an Inferior Good? Evidence from Fluctuations in Housing Wealth," CEPR Discussion Papers 18671, C.E.P.R. Discussion Papers.
    15. Xu, Xixiong & Li, Yaoqin & Liu, Xing & Gan, Weiyu, 2017. "Does religion matter to corruption? Evidence from China," China Economic Review, Elsevier, vol. 42(C), pages 34-49.
    16. Curtis R. Price & Roman M. Sheremeta, 2015. "Endowment Origin, Demographic Effects, and Individual Preferences in Contests," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 24(3), pages 597-619, September.
    17. Kagin, Justin D. & Lybbert, Travis J., 2023. "Religiosity and educational attainment among the Roma: Shedding an oppositional identity?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 107(C).
    18. repec:dau:papers:123456789/2723 is not listed on IDEAS
    19. Laeven, Luc & Popov, Alexander & Sievert, Clara, 2024. "Is religion an inferior good? Evidence from fluctuations in housing wealth," Journal of Economic Behavior & Organization, Elsevier, vol. 217(C), pages 705-725.
    20. Duman, Sumeyra & Ozgen, Ozge, 2018. "Willingness to punish and reward brands associated to a political ideology (BAPI)," Journal of Business Research, Elsevier, vol. 86(C), pages 468-478.
    21. Robert Hoffmann, 2013. "The Experimental Economics Of Religion," Journal of Economic Surveys, Wiley Blackwell, vol. 27(5), pages 813-845, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jofsma:v:24:y:2019:i:1:d:10.1057_s41264-019-00062-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.