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A Concise Guide to Market Research

Author

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  • Marko Sarstedt

    (Otto-von-Guericke-Universität Chair of Marketing)

  • Erik Mooi

    (University of Melbourne)

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Suggested Citation

  • Marko Sarstedt & Erik Mooi, 2014. "A Concise Guide to Market Research," Springer Texts in Business and Economics, Springer, edition 2, number 978-3-642-53965-7, October.
    • Handle: RePEc:spr:sptbec:978-3-642-53965-7
    DOI: 10.1007/978-3-642-53965-7
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