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Strength of religious faith, trusting beliefs and their role in technology acceptance

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  • Stuart J. Barnes

Abstract

This paper examines the influence of religious faith on trusting beliefs in the context of the Technology Acceptance Model (TAM) and online behaviour. Using structural equation modelling, the research tests a model based on constructs from TAM, McKnight et al.'s (2002) trusting beliefs and the Santa Clara Strength of Religious Faith instrument. The model demonstrates strong validity and reliability and is supported by the data. The results suggest that religious faith increases benevolence, which in turn influences perceived ease of use, perceived usefulness and behavioural intention. The paper rounds off with some conclusions and implications for future research and practice.

Suggested Citation

  • Stuart J. Barnes, 2009. "Strength of religious faith, trusting beliefs and their role in technology acceptance," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 6(1), pages 110-126.
    • Handle: RePEc:ids:ijilea:v:6:y:2009:i:1:p:110-126
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    Cited by:

    1. Basem Masoud Alhazmi, 2019. "Religiosity and customer trust in financial services marketing relationships," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 24(1), pages 31-43, June.

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