Exploring sources of voter-based political human brand equity
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DOI: 10.1057/s41262-020-00192-9
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- Shaun M. Powell, 2020. "Journal of Brand Management: year end review 2020," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 623-628, November.
- Pablo Gutiérrez-Rodríguez & Ricardo Villarreal & Pedro Cuesta-Valiño & Shelley A. Blozis, 2023. "Valuation of candidate brand equity dimensions and voting intention: alternative polling data in the Spanish presidential election," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
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Keywords
Political human brand equity; Voter-based brand equity; Sources of human brand equity; Brand equity in politics; Charismatic leadership; Political brands;All these keywords.
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