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Data-driven decision making: implementing analytics to transform academic culture

Author

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  • Anjala S. Krishen

    (University of Nevada)

  • Maria Petrescu

    (Nova Southeastern University, H. Wayne Huizenga College of Business and Entrepreneurship)

Abstract

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Suggested Citation

  • Anjala S. Krishen & Maria Petrescu, 2019. "Data-driven decision making: implementing analytics to transform academic culture," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(2), pages 51-53, June.
    • Handle: RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00056-5
    DOI: 10.1057/s41270-019-00056-5
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    References listed on IDEAS

    as
    1. Lee, Michael T. & Raschke, Robyn L. & Louis, Robert St., 2016. "Exploiting organizational culture: Configurations for value through knowledge worker's motivation," Journal of Business Research, Elsevier, vol. 69(11), pages 5442-5447.
    2. Andrew M. Baker, 2019. "New paths for marketing relevance: a review of marketing and humanity," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(2), pages 122-124, June.
    3. Giovanni Abramo & Ciriaco Andrea D’Angelo & Gianluca Murgia, 2016. "The combined effects of age and seniority on research performance of full professors," Science and Public Policy, Oxford University Press, vol. 43(3), pages 301-319.
    4. Wang, Xiao-Hua (Frank) & Kim, Tae-Yeol & Lee, Deog-Ro, 2016. "Cognitive diversity and team creativity: Effects of team intrinsic motivation and transformational leadership," Journal of Business Research, Elsevier, vol. 69(9), pages 3231-3239.
    5. Lee, Michael T. & Raschke, Robyn L., 2018. "Freeing “workplace prisoners” in higher education: Configurations for collective knowledge building and educational value decisions," Journal of Business Research, Elsevier, vol. 88(C), pages 443-448.
    6. Maria Petrescu & Anjala S. Krishen, 2017. "Marketing analytics: from practice to academia," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(2), pages 45-46, June.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Anjala S. Krishen & Maria Petrescu, 2022. "Is all academic service distributed equally?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(4), pages 297-298, December.
    2. Anjala S. Krishen & Maria Petrescu, 2020. "What’s in a number? The interesting challenge of knowledge diffusion," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(1), pages 1-2, March.
    3. Kalle Nuortimo & Janne Harkonen, 2019. "Establishing an automated brand index based on opinion mining: analysis of printed and social media," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 141-151, September.

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