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What’s in a number? The interesting challenge of knowledge diffusion

Author

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  • Anjala S. Krishen

    (University of Nevada)

  • Maria Petrescu

    (ICN Business School Artem, CEREFIGE Laboratoire
    Colorado State University Global)

Abstract

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Suggested Citation

  • Anjala S. Krishen & Maria Petrescu, 2020. "What’s in a number? The interesting challenge of knowledge diffusion," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(1), pages 1-2, March.
    • Handle: RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00070-y
    DOI: 10.1057/s41270-020-00070-y
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    References listed on IDEAS

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    1. Lei Huang & Amelia Clarke & Natalie Heldsinger & Wen Tian, 2019. "The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(2), pages 64-75, June.
    2. Anjala S. Krishen & Maria Petrescu, 2019. "Data-driven decision making: implementing analytics to transform academic culture," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(2), pages 51-53, June.
    Full references (including those not matched with items on IDEAS)

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