What’s in a number? The interesting challenge of knowledge diffusion
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DOI: 10.1057/s41270-020-00070-y
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- Lei Huang & Amelia Clarke & Natalie Heldsinger & Wen Tian, 2019. "The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(2), pages 64-75, June.
- Anjala S. Krishen & Maria Petrescu, 2019. "Data-driven decision making: implementing analytics to transform academic culture," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(2), pages 51-53, June.
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