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New paths for marketing relevance: a review of marketing and humanity

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  • Andrew M. Baker

    (San Diego State University)

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  • Andrew M. Baker, 2019. "New paths for marketing relevance: a review of marketing and humanity," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(2), pages 122-124, June.
    • Handle: RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00048-5
    DOI: 10.1057/s41270-019-00048-5
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    1. Anderson, Laurel & Ostrom, Amy L. & Corus, Canan & Fisk, Raymond P. & Gallan, Andrew S. & Giraldo, Mario & Mende, Martin & Mulder, Mark & Rayburn, Steven W. & Rosenbaum, Mark S. & Shirahada, Kunio & W, 2013. "Transformative service research: An agenda for the future," Journal of Business Research, Elsevier, vol. 66(8), pages 1203-1210.
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    Cited by:

    1. Anjala S. Krishen & Maria Petrescu, 2019. "Data-driven decision making: implementing analytics to transform academic culture," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(2), pages 51-53, June.

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