IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i18p7252-d408885.html
   My bibliography  Save this article

Determinant Factors Influencing Thai Tourists’ Intentions to Use Social Media for Travel Planning

Author

Listed:
  • Ekkapong Cheunkamon

    (Program in Energy and Logistics Management Engineering, School of Mechanical Engineering, Institute of Engineering, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand)

  • Sajjakaj Jomnonkwao

    (School of Transportation Engineering, Institute of Engineering, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand)

  • Vatanavongs Ratanavaraha

    (School of Transportation Engineering, Institute of Engineering, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand)

Abstract

Currently, information technology plays an important role in the tourism industry. Tourists like to use social media more widely for their travel planning, which affects the high competition between entrepreneurs while facing the challenge of improving the quality of data services provided through social media. This study developed a model of the relationships between structure factors that affect intentions to use social media for travel planning. The said model integrates the technology acceptance model (TAM) theory, the theory of planned behavior (TPB), and trust and satisfaction factors. In reference to a survey of 1333 samples from domestic tourists who used social media through their smartphone, it was found that satisfaction, attitudes, subjective norms, and perception can be used to control behavior, with a positively direct effect on intentions of use. In addition, we examined the indirect effect on intentions of use. Perceived ease of use, perceived usefulness, and subjective norms had a positively significant indirect effect on intentions of use. These research results allow tourism entrepreneurs to precisely understand the stimulating factors of tourists’ intentions to use social media for travel-planning decisions, which will help lead to the development of tourism-marketing strategies and the support of sustainable competition.

Suggested Citation

  • Ekkapong Cheunkamon & Sajjakaj Jomnonkwao & Vatanavongs Ratanavaraha, 2020. "Determinant Factors Influencing Thai Tourists’ Intentions to Use Social Media for Travel Planning," Sustainability, MDPI, vol. 12(18), pages 1-22, September.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:18:p:7252-:d:408885
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/18/7252/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/18/7252/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ayeh, Julian K. & Au, Norman & Law, Rob, 2013. "Predicting the intention to use consumer-generated media for travel planning," Tourism Management, Elsevier, vol. 35(C), pages 132-143.
    2. Amaro, Suzanne & Duarte, Paulo, 2015. "An integrative model of consumers' intentions to purchase travel online," Tourism Management, Elsevier, vol. 46(C), pages 64-79.
    3. Krishen, Anjala S. & Berezan, Orie & Agarwal, Shaurya & Kachroo, Pushkin, 2016. "The generation of virtual needs: Recipes for satisfaction in social media networking," Journal of Business Research, Elsevier, vol. 69(11), pages 5248-5254.
    4. Chad Milewicz & Carl Saxby, 2013. "Leaders' social media usage intentions for in‐bound customer communications," Management Research Review, Emerald Group Publishing Limited, vol. 36(9), pages 849-867, August.
    5. Jajja, Muhammad Shakeel Sadiq & Asif, Muhammad & Montabon, Frank & Chatha, Kamran Ali, 2020. "The indirect effect of social responsibility standards on organizational performance in apparel supply chains: A developing country perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 139(C).
    6. Deniz Kucukusta & Rob Law & Alia Besbes & Patrick Legoherel, 2015. "Re-examining perceived usefulness and ease of use in online booking," Post-Print hal-02868005, HAL.
    7. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    8. Wang, Bobin & Shao, Chunfu & Li, Juan & Weng, Jinxian & Ji, Xun, 2015. "Holiday travel behavior analysis and empirical study under integrated multimodal travel information service," Transport Policy, Elsevier, vol. 39(C), pages 21-36.
    9. Hur, Kyungsuk & Kim, Taegoo Terry & Karatepe, Osman M. & Lee, Gyehee, 2017. "An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers," Tourism Management, Elsevier, vol. 63(C), pages 170-178.
    10. Bilgihan, Anil & Barreda, Albert & Okumus, Fevzi & Nusair, Khaldoon, 2016. "Consumer perception of knowledge-sharing in travel-related Online Social Networks," Tourism Management, Elsevier, vol. 52(C), pages 287-296.
    11. Ertz, Myriam & Karakas, Fahri & Sarigöllü, Emine, 2016. "Exploring pro-environmental behaviors of consumers: An analysis of contextual factors, attitude, and behaviors," Journal of Business Research, Elsevier, vol. 69(10), pages 3971-3980.
    12. Marcello M. Mariani & Dimitrios Buhalis & Christian Longhi & Ourania Vitouladiti, 2014. "Managing change in tourism destinations : key issues and current trends," Post-Print halshs-00924447, HAL.
    13. Boley, B. Bynum & Jordan, Evan J. & Kline, Carol & Knollenberg, Whitney, 2018. "Social return and intent to travel," Tourism Management, Elsevier, vol. 64(C), pages 119-128.
    14. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    15. Yuan, Yang & Chu, Zhaofang & Lai, Fujun & Wu, Hao, 2020. "The impact of transaction attributes on logistics outsourcing success: A moderated mediation model," International Journal of Production Economics, Elsevier, vol. 219(C), pages 54-65.
    16. Quaglione, Davide & Crociata, Alessandro & Agovino, Massimiliano & Iaia, Lea, 2020. "Cultural capital and online purchase of tourism services," Annals of Tourism Research, Elsevier, vol. 80(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ukrit Suksanguan & Somsak Siwadamrongpong & Thanapong Champahom & Sajjakaj Jomnonkwao & Tassana Boonyoo & Vatanavongs Ratanavaraha, 2022. "Structural Equation Model of Factors Influencing the Selection of Industrial Waste Disposal Service in Cement Kilns," Sustainability, MDPI, vol. 14(7), pages 1-19, March.
    2. Ivana Skočajić & Vladimir Pavković & Jelena Krstić & Milica Kostić-Stanković & Tamara Vlastelica & Tamara Rajić, 2024. "Urban Tourism Appeal: The Effectiveness of Communication Channels and Multimedia Formats in Creating Tourists’ Expectations," Sustainability, MDPI, vol. 16(11), pages 1-26, May.
    3. Huseyin Arasli & Maryam Abdullahi & Tugrul Gunay, 2021. "Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study," Sustainability, MDPI, vol. 13(11), pages 1-27, May.
    4. Yanlong Guo & Xueqing Ma & Denghang Chen & Han Zhang, 2022. "Factors Influencing Use of Fitness Apps by Adults under Influence of COVID-19," IJERPH, MDPI, vol. 19(23), pages 1-17, November.
    5. Mohd Azhar & Sehar Nafees & Sujood & Sheeba Hamid, 2023. "Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB)," Future Business Journal, Springer, vol. 9(1), pages 1-17, December.
    6. Xi Wang & Yun Yu & Zhe Zhu & Jie Zheng, 2022. "Visiting Intentions toward Theme Parks: Do Short Video Content and Tourists’ Perceived Playfulness on TikTok Matter?," Sustainability, MDPI, vol. 14(19), pages 1-17, September.
    7. Ionica Oncioiu & Iustin Priescu, 2022. "The Use of Virtual Reality in Tourism Destinations as a Tool to Develop Tourist Behavior Perspective," Sustainability, MDPI, vol. 14(7), pages 1-15, April.
    8. Dayal Ali W. Al-Khaldy & Thowayeb H. Hassan & Ahmed Hassan Abdou & Mostafa A. Abdelmoaty & Amany E. Salem, 2022. "The Effects of Social Networking Services on Tourists’ Intention to Visit Mega-Events during the Riyadh Season: A Theory of Planned Behavior Model," Sustainability, MDPI, vol. 14(21), pages 1-13, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zajadacz Alina & Minkwitz Aleksandra, 2020. "Using Social Media Data to Plan for Tourism," Quaestiones Geographicae, Sciendo, vol. 39(3), pages 125-138, September.
    2. Luis Manuel Ruiz-Gómez & Julio Navío-Marco & Luisa Fernanda Rodríguez-Hevía, 2018. "Dynamics of digital tourism’s consumers in the EU," Information Technology & Tourism, Springer, vol. 20(1), pages 59-81, December.
    3. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
    4. Shan-Shan Liao & Ching-Yuan Lin & Ying-Ji Chuang & Xing-Zheng Xie, 2020. "The Role of Social Capital for Short-Video Platform Users’ Travel Intentions: SEM and Fsqca Findings," Sustainability, MDPI, vol. 12(9), pages 1-22, May.
    5. Mariani, Marcello M. & Di Felice, Marco & Mura, Matteo, 2016. "Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations," Tourism Management, Elsevier, vol. 54(C), pages 321-343.
    6. Muhammad Riaz & Sherani, 2021. "Investigation of information sharing via multiple social media platforms: a comparison of Facebook and WeChat adoption," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(5), pages 1751-1773, October.
    7. Chien-Ta Bruce Ho & Nathatenee Gebsombut, 2019. "Communication Factors Affecting Tourist Adoption of Social Network Sites," Sustainability, MDPI, vol. 11(15), pages 1-13, August.
    8. Sakshi, & Tandon, Urvashi & Ertz, Myriam & Bansal, Harbhajan, 2020. "Social vacation: Proposition of a model to understand tourists’ usage of social media for travel planning," Technology in Society, Elsevier, vol. 63(C).
    9. Alessandro Concari & Gerjo Kok & Pim Martens, 2020. "A Systematic Literature Review of Concepts and Factors Related to Pro-Environmental Consumer Behaviour in Relation to Waste Management Through an Interdisciplinary Approach," Sustainability, MDPI, vol. 12(11), pages 1-50, May.
    10. Bilgihan, Anil & Barreda, Albert & Okumus, Fevzi & Nusair, Khaldoon, 2016. "Consumer perception of knowledge-sharing in travel-related Online Social Networks," Tourism Management, Elsevier, vol. 52(C), pages 287-296.
    11. Scott, Stephanie & Hughes, Paul & Hodgkinson, Ian & Kraus, Sascha, 2019. "Technology adoption factors in the digitization of popular culture: Analyzing the online gambling market," Technological Forecasting and Social Change, Elsevier, vol. 148(C).
    12. Mohd Yusoff Yusliza & Amirudin Amirudin & Raden Aswin Rahadi & Nik Afzan Nik Sarah Athirah & Thurasamy Ramayah & Zikri Muhammad & Francesca Dal Mas & Maurizio Massaro & Jumadil Saputra & Safiek Mokhli, 2020. "An Investigation of Pro-Environmental Behaviour and Sustainable Development in Malaysia," Sustainability, MDPI, vol. 12(17), pages 1-21, August.
    13. Liao, Ziqi & Shi, Xinping, 2017. "Web functionality, web content, information security, and online tourism service continuance," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 258-263.
    14. Wilert Puriwat & Suchart Tripopsakul, 2021. "Explaining Social Media Adoption for a Business Purpose: An Application of the UTAUT Model," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
    15. Činjarević Merima & Kožo Amra & Berberović Denis, 2019. "Sharing is Caring, and Millennials Do Care: Collaborative Consumption through the Eyes of Internet Generation," South East European Journal of Economics and Business, Sciendo, vol. 14(1), pages 49-60, June.
    16. Gkargkavouzi, Anastasia & Halkos, George & Matsiori, Steriani, 2019. "How do motives and knowledge relate to intention to perform environmental behavior? Assessing the mediating role of constraints," Ecological Economics, Elsevier, vol. 165(C), pages 1-1.
    17. Wang, Stephen W. & Hsu, Maxwell K., 2016. "Airline co-branded credit cards—An application of the theory of planned behavior," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 245-254.
    18. Chuanhui Liao & Hui Li, 2019. "Environmental Education, Knowledge, and High School Students’ Intention toward Separation of Solid Waste on Campus," IJERPH, MDPI, vol. 16(9), pages 1-15, May.
    19. Bret Leary, R. & Vann, Richard J. & Mittelstaedt, John D., 2017. "Leading the way: Motivating environmental action through perceived marketplace influence," Journal of Business Research, Elsevier, vol. 79(C), pages 79-89.
    20. Ivonne Angelica Castiblanco Jimenez & Laura Cristina Cepeda García & Maria Grazia Violante & Federica Marcolin & Enrico Vezzetti, 2020. "Commonly Used External TAM Variables in e-Learning, Agriculture and Virtual Reality Applications," Future Internet, MDPI, vol. 13(1), pages 1-21, December.

    More about this item

    Keywords

    TAM; TPB; SEM; mediating effect;
    All these keywords.

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:18:p:7252-:d:408885. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.