Designing Co-Creation Platforms: The Case of Configurators Toolkits

With the emergence of new digital tools, and in a value co-creation perspective, companies are using internet tools and platforms in order to support interaction and design the attributes of the product. As it is assumed that the implementation and operatio-nalization of co-creation platforms remains unexplored, the paper investigated the reasons why co-creation leads to reframing the development processes with the implications for learning processes. Results will detail the way development and learning loops occurred. Four main observations are proposed: a-Co-creation requires including new actors in the systems, resulting in organizational change b-Development processes are separated in two parts. c-The issue of product coherence and image is central to the elaboration of the interactive dispositions with the clients. d-The Design of co-creation platforms is not based on co-creation principles. Discussion follows on the way co-creation transforms existing « learning while innovating » frames.