IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxxiy2021i2p636-645.html
   My bibliography  Save this article

The Role of Marketing in Luxury Tourism: A Case Study on the Structures of Tourist Reception in Romania

Author

Listed:
  • Raluca-Giorgiana Chivu (Popa)

    (The Bucharest University of Economic Studies)

Abstract

Tourism is a pleasant and relaxing activity for people who choose to disconnect from daily activities to relax, visit other places and discover different cultures. As in the case of other types of goods or services, in the case of tourist services, some differences make them accessible to the general public or luxury, depending on the quality and experience offered. In the case of luxury tourism, however, things are different due to the types of beneficiaries and their perception. In this article, we aim to make a theoretical approach to the concepts of tourism, marketing in tourism and luxury tourism, followed by a case study conducted on official statistics in Romania on the types of accommodation available and the number of beneficiaries depending on the conditions offered. This will highlight the differences in demand on the Romanian market for luxury and medium tourist services and highlight the differences between Romanian tourists and foreign tourists who choose to spend their nights in Romania.

Suggested Citation

  • Raluca-Giorgiana Chivu (Popa), 2021. "The Role of Marketing in Luxury Tourism: A Case Study on the Structures of Tourist Reception in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 636-645, December.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:2:p:636-645
    as

    Download full text from publisher

    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2021-2/Section%204/12.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ian Yeoman & Una McMahon-Beattie, 2018. "The future of luxury: mega drivers, new faces and scenarios," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(4), pages 204-217, August.
    2. Ian Yeoman & Una McMahon-Beattie, 2011. "The Changing Meaning of Luxury," Palgrave Macmillan Books, in: Ian Yeoman & Una McMahon-Beattie (ed.), Revenue Management, chapter 6, pages 72-85, Palgrave Macmillan.
    3. Aurelia-Felicia STĂNCIOIU & Andreea BOTOŞ & Mihai ORZAN & Ion PÂRGARU & Octavian ARSENE, 2013. "Integrated marketing communication in tourism – an analysis. Case study: Muntenia and Oltenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(6(583)), pages 7-34, June.
    4. Ionela – Valeria POPESCU & Valerică OLTEANU, 2014. "Luxury Tourism: Characteristics And Trends Of The Behavior Of Purchase," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 319-324, July.
    5. repec:agr:journl:v:6(583):y:2013:i:6(583):p:7-34 is not listed on IDEAS
    6. Arisetyanto Nugroho, 2017. "ASEAN Tourism Marketing Communication Attribute: An Exploratory Research at Goaseantv," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 383-395.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Floričić, Tamara & Pavia, Nadia & Kacun, Tara, 2024. "The Importance of the Quality and Sustainability Labels in the Perception of the Luxury Hotel Industry," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 12(3), pages 279-297.
    2. Farzana Zainurin & Lindsay Neill & Heike Schänzel, 2022. "Considerations of luxury wine tourism experiences in the new world: three Waiheke Island vintners," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(3), pages 344-353, June.
    3. Iasmina-Iulia GRĂDINESCU & Elena GOGA & Mihai PRELIPCEAN & Cristian GHEORGHE & Olguța Anca ORZAN, 2023. "Controversy, and Ethical Challenges: ChatGPT and Its Impact on Customer Experience and Marketing. A Study of Professionals’ Perception towards this Emerging Trend," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 38-42, December.
    4. Areej Algumzi, 2022. "Factors Influencing Saudi Young Female Consumers’ Luxury Fashion in Saudi Arabia: Predeterminants of Culture and Lifestyles in Neom City," JRFM, MDPI, vol. 15(7), pages 1-13, June.
    5. Asian, Sobhan & Wang, Jian & Dickson, Geoff, 2020. "Trade disruptions, behavioral biases, and social influences: Can luxury sporting goods supply chains be immunized?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 143(C).
    6. 'Phil' Klaus, Philipp & Tarquini-Poli, Annalisa & Ahmed Mostafa Alawad, Nawal, 2022. "Lifestyle of the rich and famous: Exploring the ultra-high net-worth individuals’ customer experience (UHCX)," Journal of Business Research, Elsevier, vol. 147(C), pages 49-58.
    7. Nazia Nabi, 2023. "Segmenting travellers of luxury destinations in a post-pandemic era," Service Business, Springer;Pan-Pacific Business Association, vol. 17(3), pages 747-770, September.
    8. Jeet Dogra & Venkata Rohan Sharma Karri, 2020. "Assessment of Luxury Trains in India: A Case Study of Maharajas’ Express," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 6(2), pages 185-200, December.

    More about this item

    Keywords

    marketing tourism; luxury tourism; tourism services;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xxi:y:2021:i:2:p:636-645. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.