IDEAS home Printed from https://ideas.repec.org/a/ris/jspord/1101.html
   My bibliography  Save this article

The Importance of the Quality and Sustainability Labels in the Perception of the Luxury Hotel Industry

Author

Listed:

Abstract

The paper explores valorisation of hotel service quality elements and puts them in the context of guests’ preferences related with luxury accommodation. The focus of the paper is perception of luxury hotel offer and influence of sus tainability labels and excellence awards on tourists’ preferences. The purpose of the paper is a better understanding of consumers’ attitudes when choosing luxury hotel accommodation developed and awarded within the sustainability concept. The methodology includes qualitative and quantitative analysis of the defined quality elements, perception of luxury and impact of sustainable awards and certificates on consumers’ preferences. The research was conducted using an online questionnaire in the last quarter of 2021, and it was carried out on a sample of 102 respondents, guests of upscale and luxury hotels. The research results were processed using quantitative statistical methodology, including mean values, percentages, STDEV, VAR and the Chi-square test of probability, while the open-ended ques tion was processed using qualitative methodology, and the results are presented through the new model. Interper sonal communication followed by physical facilities and characteristics of luxury hotels are highlighted as important parameters, as is the valorisation of sustainable labels and certificates. However, by testing of the research questions and expected values, the authors have learnt that guests, consumers of luxury hotel products, predominantly do not valorise sustainable awards and certificates as key factors of perception of luxury. The findings suggest that sustaina ble initiatives in modern hospitality are entailed; however, the perception of luxury is not conditioned by awards and certificates.The research results, as well as the acquired knowledge, could encourage hoteliers to a more meaningful and effective promotion of certificates and awards in order to present a series of investments, activities and sustain able initiatives that have resulted in a certificate of excellence. The research bridges a scientific and professional gap in understanding of advantages of labels and awards and presents a platform for future research.

Suggested Citation

  • Floričić, Tamara & Pavia, Nadia & Kacun, Tara, 2024. "The Importance of the Quality and Sustainability Labels in the Perception of the Luxury Hotel Industry," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 12(3), pages 279-297.
    • Handle: RePEc:ris:jspord:1101
    as

    Download full text from publisher

    File URL: https://www.cieo.pt/journal/J_3_2024/article5.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Linden Pohland & Muhammet Kesgin, 2018. "Pricing determinants in hotels: The case of luxury, upscale, and mid-scale price segments," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(4), pages 218-230, August.
    2. Filipe O Cunha & Armando C Oliveira, 2021. "Comparison of nZEB indicators for hotel renovations under different European climatic conditions [What is a nearly zero energy building? Overview, implementation and comparison of definitions]," International Journal of Low-Carbon Technologies, Oxford University Press, vol. 16(1), pages 246-257.
    3. Fernando J. Garrigos-Simon & Yeamduan Narangajavana-Kaosiri & Yeamdao Narangajavana, 2019. "Quality in Tourism Literature: A Bibliometric Review," Sustainability, MDPI, vol. 11(14), pages 1-22, July.
    4. Ionela – Valeria POPESCU & Valerică OLTEANU, 2014. "Luxury Tourism: Characteristics And Trends Of The Behavior Of Purchase," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 319-324, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pedro Cuesta-Valiño & Fadoua Bolifa & Estela Núñez-Barriopedro, 2020. "Sustainable, Smart and Muslim-Friendly Tourist Destinations," Sustainability, MDPI, vol. 12(5), pages 1-13, February.
    2. Claudia Patricia Maldonado-Erazo & José Álvarez-García & María de la Cruz del Río-Rama & Amador Durán-Sánchez, 2021. "Scientific Mapping on the Impact of Climate Change on Cultural and Natural Heritage: A Systematic Scientometric Analysis," Land, MDPI, vol. 10(1), pages 1-19, January.
    3. Claudio A. Piga & Graziano Abrate & Giampaolo Viglia & Francesca Canio, 2022. "How the hospitality industry reacts to COVID-19: structural, managerial and tactical factors," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(5), pages 503-516, October.
    4. Naranjo Tuesta, Yenny & Crespo Soler, Cristina & Ripoll Feliu, Vicente Mateo, 2022. "Bibliometric and systemic analysis of the relationship between management and carbon," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    5. Cem Işık & Ekrem Aydın & Tarik Dogru & Abdul Rehman & Ercan Sirakaya-Turk & Deniz Karagöz, 2022. "Innovation Research in Tourism and Hospitality Field: A Bibliometric and Visualization Analysis," Sustainability, MDPI, vol. 14(13), pages 1-21, June.
    6. Fatihah Norazami Abdullah & Azyyati Anuar & Rosliza Md Zani & Yong Azrina Ali Akbar, 2023. "A Bibliometric Review of Halal Tourism and Sustainability Research: Trends and Prospects," Information Management and Business Review, AMH International, vol. 15(4), pages 59-72.
    7. Fernando Garrigós-Simón & Silvia Sanz-Blas & Yeamduan Narangajavana & Daniela Buzova, 2021. "The Nexus between Big Data and Sustainability: An Analysis of Current Trends and Developments," Sustainability, MDPI, vol. 13(12), pages 1-24, June.
    8. Sergio Ochoa Jiménez & Alma Rocío García García & Sacnicté Valdez del Río & Carlos Armando Jacobo Hernández, 2022. "Entrepreneurship in Tourism Studies in the 21st Century: A Bibliometric Study of Wos and Scopus," SAGE Open, , vol. 12(2), pages 21582440221, June.
    9. Jeet Dogra & Venkata Rohan Sharma Karri, 2020. "Assessment of Luxury Trains in India: A Case Study of Maharajas’ Express," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 6(2), pages 185-200, December.
    10. Raluca-Giorgiana Chivu (Popa), 2021. "The Role of Marketing in Luxury Tourism: A Case Study on the Structures of Tourist Reception in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 636-645, December.
    11. Poulomi Chakraborty & Somnath Ghosal, 2022. "Status of mountain-tourism and research in the Indian Himalayan Region: a systematic review," Asia-Pacific Journal of Regional Science, Springer, vol. 6(3), pages 863-897, October.
    12. Fernando Borrajo-Millán & María-del-Mar Alonso-Almeida & María Escat-Cortes & Liu Yi, 2021. "Sentiment Analysis to Measure Quality and Build Sustainability in Tourism Destinations," Sustainability, MDPI, vol. 13(11), pages 1-14, May.
    13. Gricelda Herrera-Franco & Néstor Montalván-Burbano & Paúl Carrión-Mero & María Jaya-Montalvo & Miguel Gurumendi-Noriega, 2021. "Worldwide Research on Geoparks through Bibliometric Analysis," Sustainability, MDPI, vol. 13(3), pages 1-32, January.
    14. Beatriz Forés & Zélia Breithaupt Janssen & Heitor Takashi Kato, 2021. "A Bibliometric Overview of Tourism Family Business," Sustainability, MDPI, vol. 13(22), pages 1-33, November.
    15. Christen, Tatjana & Hess, Manuel & Grichnik, Dietmar & Wincent, Joakim, 2022. "Value-based pricing in digital platforms: A machine learning approach to signaling beyond core product attributes in cross-platform settings," Journal of Business Research, Elsevier, vol. 152(C), pages 82-92.
    16. Luis Seguí-Amortegui & José Antonio Clemente-Almendros & Rubí Medina & Melanie Grueso Gala, 2019. "Sustainability and Competitiveness in the Tourism Industry and Tourist Destinations: A Bibliometric Study," Sustainability, MDPI, vol. 11(22), pages 1-30, November.
    17. Jesús Collado Agudo & Patricia Martínez García de Leaniz & Ángel Herrero Crespo & Raquel Gómez-López, 2021. "Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions," Sustainability, MDPI, vol. 13(22), pages 1-15, November.

    More about this item

    Keywords

    Hotel Awards; Certificates; Labels; Quality; Sustainability; Luxury Hotel Offer;
    All these keywords.

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:jspord:1101. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Silvia Fernandes (email available below). General contact details of provider: https://edirc.repec.org/data/ctalgpt.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.