IDEAS home Printed from https://ideas.repec.org/a/spr/svcbiz/v17y2023i3d10.1007_s11628-023-00541-z.html
   My bibliography  Save this article

Segmenting travellers of luxury destinations in a post-pandemic era

Author

Listed:
  • Nazia Nabi

    (Central Queensland University)

Abstract

The purpose of this study is to adopt a segmentation approach in order to classify travellers who intend to travel to luxury destinations in the post-pandemic era. Four distinct Australian segments (with n = 481) were identified based on generational cohorts through two-step cluster analysis and analysis of variance tests. The findings exhibit how consumers differ in their perception of values and risks, and their price consciousness in their travel decision-making process. This study makes a novel contribution to the luxury tourism body of knowledge and provides important implications for tourism marketers.

Suggested Citation

  • Nazia Nabi, 2023. "Segmenting travellers of luxury destinations in a post-pandemic era," Service Business, Springer;Pan-Pacific Business Association, vol. 17(3), pages 747-770, September.
    • Handle: RePEc:spr:svcbiz:v:17:y:2023:i:3:d:10.1007_s11628-023-00541-z
    DOI: 10.1007/s11628-023-00541-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11628-023-00541-z
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11628-023-00541-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Chew, Elaine Yin Teng & Jahari, Siti Aqilah, 2014. "Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan," Tourism Management, Elsevier, vol. 40(C), pages 382-393.
    2. Correia, Antónia & Kozak, Metin, 2016. "Tourists' shopping experiences at street markets: Cross-country research," Tourism Management, Elsevier, vol. 56(C), pages 85-95.
    3. Nicole Koschate-Fischer & Wayne D. Hoyer & Nicola E. Stokburger-Sauer & Jan Engling, 2018. "Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 516-536, May.
    4. Amina Chebli & Foued Ben Said, 2020. "The Impact of Covid-19 on Tourist Consumption Behaviour : A Perspective Article," Journal of Tourism Management Research, Conscientia Beam, vol. 7(2), pages 196-207.
    5. Ian Yeoman & Una McMahon-Beattie, 2018. "The future of luxury: mega drivers, new faces and scenarios," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(4), pages 204-217, August.
    6. Seung Hwan (Shawn) Lee & Scott Fay, 2017. "Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention," Quantitative Marketing and Economics (QME), Springer, vol. 15(2), pages 123-163, June.
    7. Balabanis, George & Stathopoulou, Anastasia, 2021. "The price of social status desire and public self-consciousness in luxury consumption," Journal of Business Research, Elsevier, vol. 123(C), pages 463-475.
    8. Zhang, Lini & Zhao, Haidong, 2019. "Personal value vs. luxury value: What are Chinese luxury consumers shopping for when buying luxury fashion goods?," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 62-71.
    9. Manuel Sánchez-Pérez & Eduardo Terán-Yépez & María Belén Marín-Carrillo & Gema María Marín-Carrillo & María D. Illescas-Manzano, 2021. "The impact of the COVID-19 health crisis on tourist evaluation and behavioural intentions in Spain: implications for market segmentation analysis," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(7), pages 919-933, April.
    10. Martina Morando & Silvia Platania, 2022. "Luxury Tourism Consumption in the Accommodation Sector: The Mediation Role of Destination Brand Love for Potential Tourists," Sustainability, MDPI, vol. 14(7), pages 1-18, March.
    11. Gabler, Colin B. & Myles Landers, V. & Reynolds, Kristy E., 2017. "Purchase decision regret: Negative consequences of the Steadily Increasing Discount strategy," Journal of Business Research, Elsevier, vol. 76(C), pages 201-208.
    12. Amina Chebli & Foued Ben Said, 2020. "The Impact of Covid-19 on Tourist Consumption Behaviour : A Perspective Article," Journal of Tourism Management Research, Conscientia Beam, vol. 7(2), pages 196-207.
    13. Shukla, Paurav & Purani, Keyoor, 2012. "Comparing the importance of luxury value perceptions in cross-national contexts," Journal of Business Research, Elsevier, vol. 65(10), pages 1417-1424.
    14. Pham, Tien Duc & Dwyer, Larry & Su, Jen-Je & Ngo, Tramy, 2021. "COVID-19 impacts of inbound tourism on Australian economy," Annals of Tourism Research, Elsevier, vol. 88(C).
    15. Antónia Correia & Metin Kozak & Giacomo Del Chiappa, 2020. "Examining the meaning of luxury in tourism: a mixed-method approach," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(8), pages 952-970, April.
    16. Adam, Issahaku, 2015. "Backpackers' risk perceptions and risk reduction strategies in Ghana," Tourism Management, Elsevier, vol. 49(C), pages 99-108.
    17. Brigitte Stangl & Girish Prayag & Lisa Polster, 2020. "Segmenting visitors’ motivation, price perceptions, willingness to pay and price sensitivity in a collaborative destination marketing effort," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(21), pages 2666-2682, November.
    18. D'Urso, Pierpaolo & Disegna, Marta & Massari, Riccardo & Osti, Linda, 2016. "Fuzzy segmentation of postmodern tourists," Tourism Management, Elsevier, vol. 55(C), pages 297-308.
    19. Geerts, Angy & Masset, Julie, 2022. "Luxury tourism through private sales websites: Exploration of prestige-seeking consumers’ motivations and managers’ perceptions," Journal of Business Research, Elsevier, vol. 145(C), pages 377-386.
    20. Han, Sang-Lin & Kim, Kihyung, 2020. "Role of consumption values in the luxury brand experience: Moderating effects of category and the generation gap," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    21. Juan L. Nicolau & Lorenzo Masiero, 2013. "Relationship between Price Sensitivity and Expenditures in the Choice of Tourism Activities at the Destination," Tourism Economics, , vol. 19(1), pages 101-114, February.
    22. Lorenzo Masiero & Juan L. Nicolau, 2012. "Price Sensitivity to Tourism Activities: Looking for Determinant Factors," Tourism Economics, , vol. 18(4), pages 675-689, August.
    23. Kuo-Yan Wang & Mu-Lan Ma & Jing Yu, 2021. "Understanding the perceived satisfaction and revisiting intentions of lodgers in a restricted service scenario: evidence from the hotel industry in quarantine," Service Business, Springer;Pan-Pacific Business Association, vol. 15(2), pages 335-368, June.
    24. Sigala, Marianna, 2020. "Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research," Journal of Business Research, Elsevier, vol. 117(C), pages 312-321.
    25. Li, Xiangping & Li, Xiang (Robert) & Hudson, Simon, 2013. "The application of generational theory to tourism consumer behavior: An American perspective," Tourism Management, Elsevier, vol. 37(C), pages 147-164.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rehab El Gamil, 2022. "Exploring Travel Behaviour Post-COVID-19: Towards a More Responsible Tourism," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 15(2), pages 203-216.
    2. Andreea Orîndaru & Maria-Floriana Popescu & Alina Petronela Alexoaei & Ștefan-Claudiu Căescu & Margareta Stela Florescu & Anca-Olguța Orzan, 2021. "Tourism in a Post-COVID-19 Era: Sustainable Strategies for Industry’s Recovery," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
    3. Constantina-Alina MILOS & Andreea-Daniela MORARU, 2023. "How the COVID-19 Pandemic Impacted Tourism and Tourist Behaviour. A Perspective on Typologies of New Consumers," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 127-133.
    4. Aw, Eugene Cheng-Xi & Chuah, Stephanie Hui-Wen & Sabri, Mohamad Fazli & Kamal Basha, Norazlyn, 2021. "Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    5. Ostovan, Nima & Khalili Nasr, Arash, 2022. "The manifestation of luxury value dimensions in brand engagement in self-concept," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    6. Yeongbae Choe & Hyesun Kim & Youngjoon Choi, 2022. "Willingness to pay for travel insurance as a risk reduction behavior: health-related risk perception after the outbreak of COVID-19," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 445-467, September.
    7. Constantina-Alina Miloş (Ilie), 2022. "Tourism Behaviour and the Transformative Power of the Pandemic – A Post-Pandemic Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 668-678, Decembrie.
    8. Sharma, Purva & Srivastava, Ankur & Sharma, Veenu & Singh, Nidhi & Nijjer, Shivinder, 2024. "Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    9. Young Joong Kim & Jung Sook Park & Hyeon Mo Jeon, 2021. "Experiential Value, Satisfaction, Brand Love, and Brand Loyalty toward Robot Barista Coffee Shop: The Moderating Effect of Generation," Sustainability, MDPI, vol. 13(21), pages 1-16, October.
    10. Yang, Yang & Zhang, Carol X. & Rickly, Jillian M., 2021. "A review of early COVID-19 research in tourism: Launching the Annals of Tourism Research's Curated Collection on coronavirus and tourism1," Annals of Tourism Research, Elsevier, vol. 91(C).
    11. Marija Bratić & Aleksandar Radivojević & Nenad Stojiljković & Olivera Simović & Emil Juvan & Miha Lesjak & Eva Podovšovnik, 2021. "Should I Stay or Should I Go? Tourists’ COVID-19 Risk Perception and Vacation Behavior Shift," Sustainability, MDPI, vol. 13(6), pages 1-19, March.
    12. Mehmet Yildiz & Nicola Pless & Semih Ceyhan & Rob Hallak, 2023. "Responsible Leadership and Innovation during COVID-19: Evidence from the Australian Tourism and Hospitality Sector," Sustainability, MDPI, vol. 15(6), pages 1-21, March.
    13. Fangming Qin & Gezhi Chen, 2022. "Vulnerability of Tourist Cities’ Economic Systems Amid the COVID-19 Pandemic: System Characteristics and Formation Mechanisms—A Case Study of 46 Major Tourist Cities in China," Sustainability, MDPI, vol. 14(5), pages 1-18, February.
    14. Eloy Gil-Cordero & Pablo Ledesma-Chaves & Sunghoon Yoo & Heesup Han, 2023. "Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-20, December.
    15. Kapuściński, Grzegorz & Richards, Barry, 2016. "News framing effects on destination risk perception," Tourism Management, Elsevier, vol. 57(C), pages 234-244.
    16. Miroslav Rončák & Petr Scholz & Ivica Linderová, 2021. "Safety Concerns and Travel Behavior of Generation Z: Case Study from the Czech Republic," Sustainability, MDPI, vol. 13(23), pages 1-17, December.
    17. Xujia Wang & Billy Sung & Ian Phau, 2024. "How rarity and exclusivity influence types of perceived value for luxury," Journal of Brand Management, Palgrave Macmillan, vol. 31(6), pages 576-592, November.
    18. Constantina-Alina Milos (Ilie), 2022. "Tourist Services Consumer Behavior. Specific and Perspective Elements in the Context of the Coronavirus Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 642-650, September.
    19. Purohit, Sonal & Radia, Karan Nilesh, 2022. "Conceptualizing masstige buying behavior: A mixed-method approach," Journal of Business Research, Elsevier, vol. 142(C), pages 886-898.
    20. Taiga Saito & Akihiko Takahashi & Noriaki Koide & Yu Ichifuji, 2017. "Optimal overbooking strategy in online hotel booking systems¡ÊRevised as "Application of Online Booking Data to Hotel Revenue Management" in F-448¡Ë," CARF F-Series CARF-F-421, Center for Advanced Research in Finance, Faculty of Economics, The University of Tokyo.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:svcbiz:v:17:y:2023:i:3:d:10.1007_s11628-023-00541-z. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.