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Considerations of luxury wine tourism experiences in the new world: three Waiheke Island vintners

Author

Listed:
  • Farzana Zainurin

    (Auckland University of Technology)

  • Lindsay Neill

    (Auckland University of Technology)

  • Heike Schänzel

    (Auckland University of Technology
    School of Hospitality & Tourism)

Abstract

This paper is based on an exploratory study and presents the unique perspectives of three award-winning vintners and their views of luxury wine tourism experiences in an island setting. The luxury segment of the wine industry has experienced steady growth yet understanding of new-world vintner perspectives and motivation for luxury wine production is missing. Strategies used by the vintners include an emphasis on the spiritual dimensions of a vineyard visit, and the maximisation of location, terroir, and scenic views. Key to the strategies was the realisation that customers are first and foremost in the creation of luxury wine tourism experiences.

Suggested Citation

  • Farzana Zainurin & Lindsay Neill & Heike Schänzel, 2022. "Considerations of luxury wine tourism experiences in the new world: three Waiheke Island vintners," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(3), pages 344-353, June.
    • Handle: RePEc:pal:jorapm:v:21:y:2022:i:3:d:10.1057_s41272-021-00334-x
    DOI: 10.1057/s41272-021-00334-x
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    References listed on IDEAS

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    1. Ian Yeoman & Una McMahon-Beattie, 2018. "The future of luxury: mega drivers, new faces and scenarios," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(4), pages 204-217, August.
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    3. Michael B. Beverland, 2005. "Crafting Brand Authenticity: The Case of Luxury Wines," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1003-1029, July.
    4. Bernard Dubois & Sandor Czellar & Gilles Laurent, 2005. "Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries," Marketing Letters, Springer, vol. 16(2), pages 115-128, April.
    5. Sandor Czellar & Gilles Laurent & Bernard Dubois, 2005. "Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries," Post-Print hal-00458399, HAL.
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