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The Influence of Information Technologies on Public Communication Within Sports Organizations

Author

Listed:
  • Iulian Georgescu

    (University of Craiova)

  • Anca Antoaneta Vărzaru

    (University of Craiova)

  • Mădălina Georgiana Mangra

    (University of Craiova)

Abstract

Information, communication, and digital technologies such as the Internet, social media channels, mobile communication devices, big data, and artificial intelligence technologies generate new challenges for public communication within organizations that have the public as users of services. Private organizations in Romania have already implemented information, communication, and digital technologies. Moreover, in the sector of public organizations in sports (municipal and county sports clubs), significant steps are being taken towards modernizing public communication based on information, communication, and digital technologies. The paper proposes an empirical study on the employees of municipal and county sports clubs concerning the impact of information, communication, and digital technologies on the public communication of these clubs. The collected data is processed using artificial neural network analysis. Following the interpretation of the data, we show that social media represent the most critical technologies that influence the public communication of municipal and county sports clubs.

Suggested Citation

  • Iulian Georgescu & Anca Antoaneta Vărzaru & Mădălina Georgiana Mangra, 2022. "The Influence of Information Technologies on Public Communication Within Sports Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 560-563, Decembrie.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:2:p:560-563
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    References listed on IDEAS

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    More about this item

    Keywords

    public communication; mobile communication; social media; Big Data; artificial intelligence; sports organizations;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration

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