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The Economics of Agricultural Information: Factors Affecting Commercial Farmers’ Information Strategies in Ohio

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  • Florian Diekmann
  • Cäzilia Loibl
  • Marvin T. Batte

Abstract

Information-seeking behavior is one of the most enduring subjects in the marketing and agribusiness literature. Based on a mail survey of 3,000 randomly selected farmers in Ohio, this study contributes empirical evidence about differences in farmers’ information strategies regarding type, amount, and sources of information, and identifies factors that explain the variation in farmers’ information search behavior. Farmers split into four distinct search typologies. Farmers’ attitudes toward search, farm sales, years farming, Internet access, and farm type were good predictors of search strategies, underscoring the value of the clustering approach for farmer segmentation.

Suggested Citation

  • Florian Diekmann & Cäzilia Loibl & Marvin T. Batte, 2009. "The Economics of Agricultural Information: Factors Affecting Commercial Farmers’ Information Strategies in Ohio," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(4), pages 853-872.
    • Handle: RePEc:oup:revage:v:31:y:2009:i:4:p:853-872.
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2009.01470.x
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    Cited by:

    1. Kristina Beethem & Sandra T. Marquart-Pyatt & Jennifer Lai & Tian Guo, 2023. "Navigating the information landscape: public and private information source access by midwest farmers," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(3), pages 1117-1135, September.
    2. Villamil, María B. & Alexander, Myles & Silvis, Anne Heinze & Gray, Michael E., 2012. "Producer perceptions and information needs regarding their adoption of bioenergy crops," Renewable and Sustainable Energy Reviews, Elsevier, vol. 16(6), pages 3604-3612.
    3. Babu, Suresh Chandra & Glendenning, Claire J. & Asenso-Okyere, Kwadwo & Govindarajan, Senthil Kumar, 2012. "Farmers’ information needs and search behaviors: Case study in Tamil Nadu, India," IFPRI discussion papers 1165, International Food Policy Research Institute (IFPRI).
    4. Hongyun Zheng & Wanglin Ma, 2023. "Smartphone-based information acquisition and wheat farm performance: insights from a doubly robust IPWRA estimator," Electronic Commerce Research, Springer, vol. 23(2), pages 633-658, June.
    5. Babu, Suresh Chandra & Glendenning, Claire J. & Okyere, Kwadwo Asenso & Govindarajan, Senthil Kumar, 2012. "Farmers' information needs and search behaviors: Case study in Tamil Nadu, India," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126226, International Association of Agricultural Economists.
    6. Bensemann, Jessica & Shadbolt, Nicola, 2015. "Farmers’ Choice of Marketing Strategy: A Study of New Zealand Lamb Producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(3), pages 1-33, September.

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