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Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior

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  • Hauser, John R
  • Urban, Glen L

Abstract

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Suggested Citation

  • Hauser, John R & Urban, Glen L, 1979. "Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(4), pages 251-262, March.
    • Handle: RePEc:oup:jconrs:v:5:y:1979:i:4:p:251-62
    DOI: 10.1086/208737
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    Cited by:

    1. Palmeira, Mauricio, 2020. "Advice in the presence of external cues: The impact of conflicting judgments on perceptions of expertise," Organizational Behavior and Human Decision Processes, Elsevier, vol. 156(C), pages 82-96.
    2. Fabian R. Pieroth & Martin Bichler, 2022. "$\alpha$-Rank-Collections: Analyzing Expected Strategic Behavior with Uncertain Utilities," Papers 2211.10317, arXiv.org, revised Aug 2024.
    3. Li, Hui & Xu, Yunjie & Huang, Lihua, 2021. "When less is more? The contingent effect of product supply limitation in the release of new electronic products," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    4. Matsatsinis, Nikolaos F. & Siskos, Yannis, 1999. "MARKEX: An intelligent decision support system for product development decisions," European Journal of Operational Research, Elsevier, vol. 113(2), pages 336-354, March.
    5. John R. Hauser & Steven Shugan, 1978. "Intensity Measures of Consumer Preferences," Discussion Papers 291, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    6. repec:dau:papers:123456789/1607 is not listed on IDEAS
    7. Schmidt, Ralf, 1997. "The implementation of simultaneous engineering in the stage of product concept development: A process orientated improvement of quality function deployment," European Journal of Operational Research, Elsevier, vol. 100(2), pages 293-314, July.
    8. Leonard Greenhalg & Scott A. Neslin, 1981. "Conjoint Analysis of Negotiator Preferences," Journal of Conflict Resolution, Peace Science Society (International), vol. 25(2), pages 301-327, June.
    9. Thomas Draper & Stefano Cavagnetto, 2024. "The Von Neumann–Morgenstern Curve and Bank Capital Adequacy Penalties—An Empirical Analysis," Economies, MDPI, vol. 12(6), pages 1-19, June.
    10. Juan Carlos Leyva López & Jesús Jaime Solano Noriega & Omar Ahumada Valenzuela & Alma Montserrat Romero Serrano, 2022. "A preference choice model for the new product design problem," Operational Research, Springer, vol. 22(4), pages 1-32, September.
    11. Keating, Byron W. & Kriz, Anton & Quazi, Ali, 2008. "Financial risk and its impact on new purchasing behavior in the online retail setting," MPRA Paper 40510, University Library of Munich, Germany.
    12. Tarján, Tamás & Veres, Zoltán, 2018. "Szekvenciális fogyasztói termékválasztás döntési kontinuuma [The decision-making continuum of sequential consumer-product choices]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(5), pages 525-550.
    13. Geoffrey N. Soutar & Norman F. Dufty & Lawson K. Savery, 1986. "Examining Perceptions of and Preferences for Different Wage Systems: A Joint Space Approach," Australian Journal of Management, Australian School of Business, vol. 11(1), pages 97-115, June.

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