Szekvenciális fogyasztói termékválasztás döntési kontinuuma
[The decision-making continuum of sequential consumer-product choices]
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DOI: 10.18414/KSZ.2018.5.525
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JEL classification:
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
- D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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