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Motives Affecting Consumer Attitudes and Consumption of Organic Foods in Bulgaria

Author

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  • Galina Mladenova

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The purpose of the paper1 is to reveal and analyse the main motives affecting the attitudes and purchasing models of organic foods in Bulgaria. The explanation of these motives is essential with regard to the adequate influencing of consumer behaviour with the purpose of maintaining the dynamics of the organic food market and its sustainable development in the future. Answers to the following research questions are sought consecutively: (1) What are the attitudes of Bulgarian consumers towards organic foods? (2) What are the main motives affecting the nonbuying of organic foods and restricting their consumption? (3) What are the main motives affecting the purchase of organic foods and stimulating their consumption?

Suggested Citation

  • Galina Mladenova, 2019. "Motives Affecting Consumer Attitudes and Consumption of Organic Foods in Bulgaria," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 641-654, December.
    • Handle: RePEc:nwe:eajour:y:2019:i:4:p:641-654
    as

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    File URL: https://www.unwe.bg/doi/eajournal/2019.4/EA.2019.4.12.pdf
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    References listed on IDEAS

    as
    1. Grunert, Suzanne C. & Juhl, Hans Jorn, 1995. "Values, environmental attitudes, and buying of organic foods," Journal of Economic Psychology, Elsevier, vol. 16(1), pages 39-62, March.
    2. Zanoli, Raffaele & Naspetti, Simona, 2002. "Consumer motivations in the purchase of organic food. A means-end approach," MPRA Paper 32712, University Library of Munich, Germany.
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    More about this item

    Keywords

    Bulgaria; Organic Foods; Attitudes and Consumption of Organic Foods;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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