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Consumer's Attitudes to Corporate Social Responsibility and Green Marketing

Author

Listed:
  • Jiří Čerkasov

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences, Kamýcká 129, 165 21 Prague, Czech Republic)

  • Jan Huml

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences, Kamýcká 129, 165 21 Prague, Czech Republic)

  • Lucie Vokáčová

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences, Kamýcká 129, 165 21 Prague, Czech Republic)

  • Klára Margarisová

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences, Kamýcká 129, 165 21 Prague, Czech Republic)

Abstract

Article deals with consumer's attitudes to Corporate Social Responsibility and Green marketing. Main goal of attitude research was to discover what consumer understands under term corporate responsibility in following areas: Economic, Social, and Environmental. Primary data collection was done via quantitative polling. Closed questions - a selection of options, and the Likert scale were used. Results show that majority of consumers understand the term corporate social responsibility. In opposite side major of respondents misunderstand the term of Green Marketing. As responsible in economic area respondents consider such a firms which are profitable for owners and via taxes bring benefit for all society. In term of social responsibility respondents reputed companies which are not uncaring to social problems and which are active in different social project through philanthropy. In term of environmental responsibility respondents mainly evaluated firms which invest to technology that produce less or non-waste and evince energetic efficiency.

Suggested Citation

  • Jiří Čerkasov & Jan Huml & Lucie Vokáčová & Klára Margarisová, 2017. "Consumer's Attitudes to Corporate Social Responsibility and Green Marketing," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(6), pages 1865-1872.
    • Handle: RePEc:mup:actaun:actaun_2017065061865
    DOI: 10.11118/actaun201765061865
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    References listed on IDEAS

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    1. Daniela Abrantes Ferreira & Marcos Gonçalves Avila & Marina Dias de Faria, 2010. "Corporate social responsibility and consumers' perception of price," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 6(2), pages 208-221, June.
    2. Yuan-Shuh Lii & Monle Lee, 2012. "Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm," Journal of Business Ethics, Springer, vol. 105(1), pages 69-81, January.
    3. Becker-Olsen, Karen L. & Cudmore, B. Andrew & Hill, Ronald Paul, 2006. "The impact of perceived corporate social responsibility on consumer behavior," Journal of Business Research, Elsevier, vol. 59(1), pages 46-53, January.
    4. Grunert, Suzanne C. & Juhl, Hans Jorn, 1995. "Values, environmental attitudes, and buying of organic foods," Journal of Economic Psychology, Elsevier, vol. 16(1), pages 39-62, March.
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    Cited by:

    1. Joanna Sawicka & Elżbieta Marcinkowska, 2022. "The Effect of CSR Environmental Initiatives on Purchase Decisions—A Cross-Regional Study in Poland and Ukraine," Sustainability, MDPI, vol. 14(5), pages 1-18, February.

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