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Health Perception and Food Choice Factors in Predicting Healthy Consumption Among Elderly

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  • Dagmar Lesáková

    (Department of Marketing, Faculty of Commerce, University of Economics in Bratislava, Dolnozemska 1, 852 35 Bratislava, Slovak Republic)

Abstract

The main objective of the paper is to explore the impact of health perception and food choice factors on healthy food consumption among elderly and to indicate how different food choice motives influence the eating behaviour of elderly population. In our research we explore six food choice factors and their manifestation in attitudes towards healthy consumption. The purpose of the exploration of health perception is to identify seniors beliefs about food and health-related aspects. Empirical research was conducted on a random sample of 400 elderly participants aged above 65 years and living in their own flats. Non-probability sampling in the form of convenience sampling was employed. The relationship between health beliefs and attitudes towards healthy eating behaviour was confirmed with employing multiple regression analysis. We conclude that both health beliefs and food choice factors investigated in the research are important determinants of seniors' healthy consumption, however with different effect on healthy eating behaviour.

Suggested Citation

  • Dagmar Lesáková, 2018. "Health Perception and Food Choice Factors in Predicting Healthy Consumption Among Elderly," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 66(6), pages 1527-1534.
    • Handle: RePEc:mup:actaun:actaun_2018066061527
    DOI: 10.11118/actaun201866061527
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    References listed on IDEAS

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    1. Stremersch, Stefan, 2008. "Health and marketing: The emergence of a new field of research," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 229-233.
    2. Moorman, Christine & Matulich, Erika, 1993. "A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 208-228, September.
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    Cited by:

    1. Robert Bumbac, 2019. "The European Food Market €“ Increased Consumer Preference Towards Convenience And Healthy Food," Junior Scientific Researcher, SC Research Publishing SRL, vol. 5(2), pages 53-61, November.
    2. Maksymilian Czeczotko & Hanna Górska-Warsewicz & Robert Zaremba, 2022. "Health and Non-Health Determinants of Consumer Behavior toward Private Label Products—A Systematic Literature Review," IJERPH, MDPI, vol. 19(3), pages 1-36, February.

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