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Health marketing : towards an integrative perspective

Author

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  • D. Crie

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

  • J.Ch. Chebat

Abstract

This paper pinpoints what health marketing exactly covers and to places this nascent field in an integrated perspective. The ongoing evolution of medicine, technologies, health systems and role of various actors leads to a new grid of lecture of the domain. Marketing has been discarded of health since a long time but now becomes one of its best supports. Five original contributions about this field are then introduced.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • D. Crie & J.Ch. Chebat, 2013. "Health marketing : towards an integrative perspective," Post-Print hal-00803705, HAL.
    • Handle: RePEc:hal:journl:hal-00803705
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    References listed on IDEAS

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    1. Marc Vanhuele & Barbara Kahn, 1997. "Examining Medical Decision Making from a Marketing Perspective," Post-Print hal-00457577, HAL.
    2. W. Douglas Evans & Lauren McCormack, 2008. "Applying Social Marketing in Health Care: Communicating Evidence to Change Consumer Behavior," Medical Decision Making, , vol. 28(5), pages 781-792, September.
    3. Puneet Manchanda & Dick Wittink & Andrew Ching & Paris Cleanthous & Min Ding & Xiaojing Dong & Peter Leeflang & Sanjog Misra & Natalie Mizik & Sridhar Narayanan & Thomas Steenburgh & Jaap Wieringa & M, 2005. "Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry," Marketing Letters, Springer, vol. 16(3), pages 293-308, December.
    4. Lega, Federico, 2006. "Developing a marketing function in public healthcare systems: A framework for action," Health Policy, Elsevier, vol. 78(2-3), pages 340-352, October.
    5. Stremersch, Stefan, 2008. "Health and marketing: The emergence of a new field of research," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 229-233.
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    Cited by:

    1. Adela Laura Popa & Naiana Nicoleta Ţarcă & Dinu Vlad Sasu & Simona Aurelia Bodog & Remus Dorel Roşca & Teodora Mihaela Tarcza, 2022. "Exploring Marketing Insights for Healthcare: Trends and Perspectives Based on Literature Investigation," Sustainability, MDPI, vol. 14(17), pages 1-21, August.
    2. Russo, Ivan & Confente, Ilenia & Gligor, David M. & Autry, Chad W., 2016. "To be or not to be (loyal): Is there a recipe for customer loyalty in the B2B context?," Journal of Business Research, Elsevier, vol. 69(2), pages 888-896.
    3. Valtteri Kaartemo & Helena Känsäkoski, 2018. "Information and Knowledge Processes in Health Care Value Co-Creation and Co-Destruction," SAGE Open, , vol. 8(4), pages 21582440188, December.
    4. Sarah Lord Ferguson & Pierre Berthon, 2022. "A renewable resource model of health decision-making: insights to improve health marketing," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 71-84, June.
    5. Krisjanous, Jayne & Maude, Robyn, 2014. "Customer value co-creation within partnership models of health care: an examination of the New Zealand Midwifery Partnership Model," Australasian marketing journal, Elsevier, vol. 22(3), pages 230-237.
    6. Bénédicte Bourcier-Béquaert & Loréa Baïada-Hirèche & Anne Sachet-Milliat, 2022. "Cure or Sell: How Do Pharmaceutical Industry Marketers Combine Their Dual Mission? An Approach Using Moral Dissonance," Journal of Business Ethics, Springer, vol. 175(3), pages 555-581, January.
    7. Slepchuk, Alec N. & Milne, George R. & Swani, Kunal, 2022. "Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework," Journal of Business Research, Elsevier, vol. 141(C), pages 782-793.
    8. YongKoo Noh & Kyongmin Lee & Chul-Ho Bum, 2018. "The Relationship between Soccer Club Coaches’ Decision-Making Style, Basic Psychological Needs, and Intention to Continue to Exercise: Based on Amateur Male Soccer Club Members in Korea," Social Sciences, MDPI, vol. 7(10), pages 1-13, October.
    9. Carli Lorenzini, Giana & Mostaghel, Rana & Hellström, Daniel, 2018. "Drivers of pharmaceutical packaging innovation: A customer-supplier relationship case study," Journal of Business Research, Elsevier, vol. 88(C), pages 363-370.
    10. Barile, Sergio & Saviano, Marialuisa & Polese, Francesco, 2014. "Information asymmetry and co-creation in health care services," Australasian marketing journal, Elsevier, vol. 22(3), pages 205-217.
    11. Fletcher-Brown, Judith & Pereira, Vijay & Nyadzayo, Munyaradzi W., 2018. "Health marketing in an emerging market: The critical role of signaling theory in breast cancer awareness," Journal of Business Research, Elsevier, vol. 86(C), pages 416-434.

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