Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth
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- Leiyan Shen & Jianwei Qian & Sandy C. Chen, 2020. "Effective Communication Strategies of Sustainable Hospitality: A Qualitative Exploration," Sustainability, MDPI, vol. 12(17), pages 1-14, August.
- Mihai Țichindelean & Monica Teodora Țichindelean & Iuliana Cetină & Gheorghe Orzan, 2021. "A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design," Sustainability, MDPI, vol. 13(18), pages 1-31, September.
- Alina Mirela TEACU PARINCU, 2023. "Neuromanagement – A New Oportunity for the Romanian Business Environment," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 121-126.
- Yan Chen & Zijin Wang & Jaime Ortiz, 2023. "A Sustainable Digital Ecosystem: Digital Servitization Transformation and Digital Infrastructure Support," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
- Jose Ramon Saura & Pedro Palos-Sanchez & Beatriz Rodríguez Herráez, 2020. "Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies," Sustainability, MDPI, vol. 12(3), pages 1-5, January.
- Catalin DUMITRESCU & Matei DUMITRESCU, 2021. "Neuromarketing - A Scientific Tool To Handle Consumer Brain Information," Internal Auditing and Risk Management, Athenaeum University of Bucharest, vol. 61(1), pages 39-53, March.
- Axel Jacob & Frank Teuteberg, 2020. "Towards a Taxonomy for Design Options of Social Networking Technologies in Sustainable Business Models," Sustainability, MDPI, vol. 13(1), pages 1-19, December.
- Manuel Joaquim de Sousa Pereira & António Cardoso & Ana Canavarro & Jorge Figueiredo & Jorge Esparteiro Garcia, 2023. "Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions," Sustainability, MDPI, vol. 15(17), pages 1-17, August.
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neuromarketing; social media; sustainable communication; quantitative marketing research;All these keywords.
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