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The impact of advertising on consumer price sensitivity in experience goods markets

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  • Tülin Erdem
  • Michael Keane
  • Baohong Sun

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  • Tülin Erdem & Michael Keane & Baohong Sun, 2008. "The impact of advertising on consumer price sensitivity in experience goods markets," Quantitative Marketing and Economics (QME), Springer, vol. 6(2), pages 139-176, June.
    • Handle: RePEc:kap:qmktec:v:6:y:2008:i:2:p:139-176
    DOI: 10.1007/s11129-007-9020-x
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    References listed on IDEAS

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    More about this item

    Keywords

    Advertising; Consumer price sensitivity; Brand choice; M37; M31; D12;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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