IDEAS home Printed from https://ideas.repec.org/a/eee/spomar/v21y2018i1p63-71.html
   My bibliography  Save this article

Influence of team identification, game outcome, and game process on sport consumers’ happiness

Author

Listed:
  • Jang, Wonseok (Eric)
  • Wann, Daniel L.
  • Ko, Yong Jae

Abstract

The purpose of the study is to examine the relative effects of game process (i.e., boring versus exciting) and outcome (i.e., losing versus winning) on sport consumers’ happiness depending on their level of team identification. The authors investigated how sport consumers’ levels of happiness are different after recalling (Study 1) and imagining (Study 2) a game when the positivity of the game process and the outcome contradict each other. Results indicate that sport consumers with high team identification exhibited greater degrees of happiness after recalling and imagining a boring win game compared to an exciting loss game. Meanwhile, sport consumers with low team identification exhibited similar degrees of happiness between a boring win game and an exciting loss game.

Suggested Citation

  • Jang, Wonseok (Eric) & Wann, Daniel L. & Ko, Yong Jae, 2018. "Influence of team identification, game outcome, and game process on sport consumers’ happiness," Sport Management Review, Elsevier, vol. 21(1), pages 63-71.
    • Handle: RePEc:eee:spomar:v:21:y:2018:i:1:p:63-71
    DOI: 10.1016/j.smr.2017.03.002
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441352317300323
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.smr.2017.03.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kirstin Hallmann & Christoph Breuer & Benedikt Kühnreich, 2013. "Happiness, pride and elite sporting success: What population segments gain most from national athletic achievements?," Sport Management Review, Taylor & Francis Journals, vol. 16(2), pages 226-235, April.
    2. Jun Woo Kim & Jeffrey D. James & Yu Kyoum Kim, 2013. "A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions," Sport Management Review, Taylor & Francis Journals, vol. 16(2), pages 173-185, April.
    3. Elizabeth B. Delia, 2015. "The exclusiveness of group identity in celebrations of team success," Sport Management Review, Taylor & Francis Journals, vol. 18(3), pages 396-406, July.
    4. Yuwei Jiang & Gerald J. Gorn & Maria Galli & Amitava Chattopadhyay, 2016. "Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments," Journal of Consumer Research, Oxford University Press, vol. 42(5), pages 709-726.
    5. Lerner, Jennifer & Han, Seunghee & Keltner, Dacher, 2007. "Feelings and Consumer Decision Making: Extending the Appraisal-Tendency Framework," Scholarly Articles 37143006, Harvard Kennedy School of Government.
    6. Jason P. Doyle & Kevin Filo & Daniel Lock & Daniel C. Funk & Heath McDonald, 2016. "Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption," Sport Management Review, Taylor & Francis Journals, vol. 19(5), pages 506-519, December.
    7. Leonardo Nicolao & Julie R. Irwin & Joseph K. Goodman, 2009. "Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(2), pages 188-198.
    8. Theodorakis, Nicholas D. & Alexandris, Kostas & Tsigilis, Nikolaos & Karvounis, Serafim, 2013. "Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality," Sport Management Review, Elsevier, vol. 16(1), pages 85-96.
    9. Kim, Jun Woo & James, Jeffrey D. & Kim, Yu Kyoum, 2013. "A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions," Sport Management Review, Elsevier, vol. 16(2), pages 173-185.
    10. Nicole Votolato Montgomery & H. Rao Unnava, 2009. "Temporal Sequence Effects: A Memory Framework," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(1), pages 83-92, June.
    11. Cassie Mogilner & Jennifer Aaker & Sepandar D. Kamvar, 2012. "How Happiness Affects Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(2), pages 429-443.
    12. Amit Bhattacharjee & Cassie Mogilner, 2014. "Happiness from Ordinary and Extraordinary Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(1), pages 1-17.
    13. Delia, Elizabeth B., 2015. "The exclusiveness of group identity in celebrations of team success," Sport Management Review, Elsevier, vol. 18(3), pages 396-406.
    14. Nicholas D. Theodorakis & Kostas Alexandris & Nikolaos Tsigilis & Serafim Karvounis, 2013. "Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality," Sport Management Review, Taylor & Francis Journals, vol. 16(1), pages 85-96, January.
    15. Doyle, Jason P. & Filo, Kevin & Lock, Daniel & Funk, Daniel C. & McDonald, Heath, 2016. "Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption," Sport Management Review, Elsevier, vol. 19(5), pages 506-519.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Farman Ullah & Yigang Wu & Khalid Mehmood & Fauzia Jabeen & Yaser Iftikhar & Ángel Acevedo-Duque & Ho Kwong Kwan, 2021. "Impact of Spectators’ Perceptions of Corporate Social Responsibility on Regional Attachment in Sports: Three-Wave Indirect Effects of Spectators’ Pride and Team Identification," Sustainability, MDPI, vol. 13(2), pages 1-14, January.
    2. Annamalai, Balamurugan & Yoshida, Masayuki & Varshney, Sanjeev & Pathak, Atul Arun & Venugopal, Pingali, 2021. "Social media content strategy for sport clubs to drive fan engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    3. Moital, Miguel & Bain, Amy & Thomas, Harriet, 2019. "Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events," Sport Management Review, Elsevier, vol. 22(5), pages 652-666.
    4. Hsing-Chieh Huang & Peng-Yeh Lee & Yu-Chih Lo & I-Shen Chen & Chin-Hsien Hsu, 2021. "A Study on the Perceived Positive Coaching Leadership, Sports Enthusiasm, and Happiness of Boxing Athletes," Sustainability, MDPI, vol. 13(13), pages 1-19, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Biscaia, Rui & Ross, Stephen & Yoshida, Masayuki & Correia, Abel & Rosado, António & Marôco, João, 2016. "Investigating the role of fan club membership on perceptions of team brand equity in football," Sport Management Review, Elsevier, vol. 19(2), pages 157-170.
    2. Kim, Jihye & Kim, Minseong, 2020. "Spectator e-sport and well-being through live streaming services," Technology in Society, Elsevier, vol. 63(C).
    3. Masayuki Yoshida & Brian S. Gordon & Jeffrey D. James, 2021. "Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification," Journal of Brand Management, Palgrave Macmillan, vol. 28(5), pages 481-494, September.
    4. Jordan Etkin & Cassie Mogilner, 2016. "Does Variety Among Activities Increase Happiness?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 210-229.
    5. Petersen, Francine Espinoza & Dretsch, Heather Johnson & Komarova Loureiro, Yuliya, 2018. "Who needs a reason to indulge? Happiness following reason-based indulgent consumption," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 170-184.
    6. Martin Reimann & Deborah MacInnis & Antoine Bechara, 2016. "Can Smaller Meals Make You Happy? Behavioral, Neurophysiological, and Psychological Insights into Motivating Smaller Portion Choice," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(1), pages 71-91.
    7. Kim, Aekyoung, 2022. "The paradox in happiness sales: How can happiness primes backfire?," Journal of Business Research, Elsevier, vol. 146(C), pages 540-552.
    8. Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," MPRA Paper 93933, University Library of Munich, Germany.
    9. Jaskirat Singh Rai & Apar Singh, 2020. "The Impact of Team Association on Attendees’ Product Knowledge and Purchase Intentions: A Case of Indian Premier League," IIM Kozhikode Society & Management Review, , vol. 9(2), pages 202-212, July.
    10. Vada, Sera & Prentice, Catherine & Hsiao, Aaron, 2019. "The influence of tourism experience and well-being on place attachment," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 322-330.
    11. Moital, Miguel & Bain, Amy & Thomas, Harriet, 2019. "Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events," Sport Management Review, Elsevier, vol. 22(5), pages 652-666.
    12. Yoshida, Masayuki, 2017. "Consumer experience quality: A review and extension of the sport management literature," Sport Management Review, Elsevier, vol. 20(5), pages 427-442.
    13. Nola Agha & B. David Tyler, 2017. "An investigation of highly identified fans who bet against their favorite teams," Sport Management Review, Taylor & Francis Journals, vol. 20(3), pages 296-308, July.
    14. Calabuig Moreno, Ferran & Prado-Gascó, Vicente & Crespo Hervás, Josep & Núñez-Pomar, Juan & Añó Sanz, Vicente, 2016. "Predicting future intentions of basketball spectators using SEM and fsQCA," Journal of Business Research, Elsevier, vol. 69(4), pages 1396-1400.
    15. Ozgur Yayla & Arif Aytekin & Fatih Uslu & Gozde Seval Ergun & Huseyin Keles & Yigit Guven, 2023. "How Does the Experience Quality of Recreational Activities Organized within the Scope of Public Health Affect Perceived Value, Satisfaction and Behavioral Intentions of Individuals?," IJERPH, MDPI, vol. 20(6), pages 1-16, March.
    16. Thadeu Gasparetto & Angel Barajas, 2020. "Management in a complex scenario: World Cup, alternative stadiums and demand for tickets," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(6), pages 1071-1083, September.
    17. Karen Kaijuan Xu & Kenny Kuanchou Chen & Euisoo Kim & Jerónimo García-Fernández & John Nauright & James J. Zhang, 2021. "Dimensions of Service Quality in Health-Fitness Clubs in China," IJERPH, MDPI, vol. 18(20), pages 1-17, October.
    18. Christopher J. Hayes, 2023. "Placemaking in the Periphery: Leveraging Liminoid Spaces for Host Promotions and Experience Creation at the Japan 2019 Rugby World Cup," Tourism and Hospitality, MDPI, vol. 4(2), pages 1-19, March.
    19. Gaston-Breton, Charlotte & Sørensen, Elin Brandi & Thomsen, Thyra Uth, 2020. "“I want to break free!” How experiences of freedom foster consumer happiness," Journal of Business Research, Elsevier, vol. 121(C), pages 22-32.
    20. Howat, Gary & Assaker, Guy, 2016. "Outcome quality in participant sport and recreation service quality models: Empirical results from public aquatic centres in Australia," Sport Management Review, Elsevier, vol. 19(5), pages 520-535.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:21:y:2018:i:1:p:63-71. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.