A good way to boost sales? Effects of the proportion of sold-out options on purchase behavior
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DOI: 10.1016/j.ijresmar.2021.04.002
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Cited by:
- Hoang, Dong & Breugelmans, Els, 2023. "“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing," Journal of Retailing, Elsevier, vol. 99(1), pages 26-45.
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Keywords
Sold-out option; Perceived quality; Psychological reactance; Choice deferral;All these keywords.
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