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Models of Multi-Category Choice Behavior

Author

Listed:
  • P. Seetharaman
  • Siddhartha Chib
  • Andrew Ainslie
  • Peter Boatwright
  • Tat Chan
  • Sachin Gupta
  • Nitin Mehta
  • Vithala Rao
  • Andrei Strijnev

Abstract

Given the advent of basket-level purchasing data of households, choice modelers are actively engaged in the development of statistical and econometric models of multi-category choice behavior of households. This paper reviews current developments in this area of research, discussing the modeling methodologies that have been used, the empirical findings that have emerged so far, and directions for future research. We also motivate the use of Bayesian methods to overcome the computational challenges involved in estimation. Copyright Springer Science + Business Media, Inc. 2005

Suggested Citation

  • P. Seetharaman & Siddhartha Chib & Andrew Ainslie & Peter Boatwright & Tat Chan & Sachin Gupta & Nitin Mehta & Vithala Rao & Andrei Strijnev, 2005. "Models of Multi-Category Choice Behavior," Marketing Letters, Springer, vol. 16(3), pages 239-254, December.
    • Handle: RePEc:kap:mktlet:v:16:y:2005:i:3:p:239-254
    DOI: 10.1007/s11002-005-5888-y
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    References listed on IDEAS

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