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Trial by Media: An Empirical Investigation of Corporate Reputation and Stock Returns in Australia

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  • Elisabeth Sinnewe
  • Scott J. Niblock

Abstract

This article examines whether investors are able to generate abnormal risk-adjusted returns in the Australian market based on media-specific firm reputational factors under market uncertainty between 2004 and 2012. The findings suggest that after controlling for crisis-centric time periods and market risk factors, contrarian trading strategies produce abnormal returns for poor corporate reputation firms but not for their good corporate reputation counterparts. Corporate reputation may be a driver of performance for poorly performing Australian firms and could be considered a stimulus for trading activity due to its explanatory capabilities.

Suggested Citation

  • Elisabeth Sinnewe & Scott J. Niblock, 2015. "Trial by Media: An Empirical Investigation of Corporate Reputation and Stock Returns in Australia," Journal of Media Economics, Taylor & Francis Journals, vol. 28(1), pages 41-60, March.
    • Handle: RePEc:taf:jmedec:v:28:y:2015:i:1:p:41-60
    DOI: 10.1080/08997764.2014.997243
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    Cited by:

    1. Liu, Ya-Fei & Li, Hui & Liang, Sai, 2022. "Any reputation is a good reputation: influence of investor-perceived reputation in restructuring on hospitality firm performance," Annals of Tourism Research, Elsevier, vol. 92(C).
    2. Kate Hogarth & Marion Hutchinson & Wendy Scaife, 2018. "Corporate Philanthropy, Reputation Risk Management and Shareholder Value: A Study of Australian Corporate giving," Journal of Business Ethics, Springer, vol. 151(2), pages 375-390, August.
    3. Bhattacharya, Abhi & Sardashti, Hanieh, 2022. "The differential effect of new product preannouncements in driving institutional and individual investor ownership," Journal of Business Research, Elsevier, vol. 149(C), pages 811-823.
    4. Mather, Paul & Ranasinghe, Dinithi & Unda, Luisa A., 2021. "Are gender diverse boards more cautious? The impact of board gender diversity on sentiment in earnings press releases," Journal of Contemporary Accounting and Economics, Elsevier, vol. 17(3).
    5. Zhe OuYang & Jia Xu & Jiuchang Wei & Yang Liu, 2017. "Information Asymmetry and Investor Reaction to Corporate Crisis: Media Reputation as a Stock Market Signal," Journal of Media Economics, Taylor & Francis Journals, vol. 30(2), pages 82-95, April.

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