—Relevancy Is Robust Prediction, Not Alleged Realism
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DOI: 10.1287/mksc.1080.0467
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Cited by:
- Steven M. Shugan, 2009. "—Think Theory Testing, Not Realism," Marketing Science, INFORMS, vol. 28(5), pages 1001-1001, 09-10.
- Eric W. K. Tsang, 2009. "—Robust Prediction and Unrealistic Assumptions," Marketing Science, INFORMS, vol. 28(5), pages 999-1000, 09-10.
- Peter Ebbes & Dominik Papies & Harald J. van Heerde, 2011. "The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity," Marketing Science, INFORMS, vol. 30(6), pages 1115-1122, November.
- Decker, Reinhold & Trusov, Michael, 2010. "Estimating aggregate consumer preferences from online product reviews," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 293-307.
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Keywords
models; theory testing; mathematical models; scientific method; realism; mathematical assumptions; empirical research;All these keywords.
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