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Reinventing the Supplier Negotiation Process at Motorola

Author

Listed:
  • Theresa Metty

    (Motorola, Inc., 1303 East Algonquin Road, Schaumburg, Illinois 60196)

  • Rob Harlan

    (Motorola, Inc., 1303 East Algonquin Road, Schaumburg, Illinois 60196)

  • Quentin Samelson

    (Motorola, Inc., 1303 East Algonquin Road, Schaumburg, Illinois 60196)

  • Tom Moore

    (Motorola, Inc., 1303 East Algonquin Road, Schaumburg, Illinois 60196)

  • Thomas Morris

    (Motorola, Inc., 1303 East Algonquin Road, Schaumburg, Illinois 60196)

  • Ron Sorensen

    (Motorola, Inc., 1303 East Algonquin Road, Schaumburg, Illinois 60196)

  • Avner Schneur

    (Emptoris, Inc., 200 Wheeler Road, Burlington, Massachusetts 01803)

  • Olga Raskina

    (Emptoris, Inc., 200 Wheeler Road, Burlington, Massachusetts 01803)

  • Rina Schneur

    (Emptoris, Inc., 200 Wheeler Road, Burlington, Massachusetts 01803)

  • Joshua Kanner

    (Emptoris, Inc., 200 Wheeler Road, Burlington, Massachusetts 01803)

  • Kevin Potts

    (Emptoris, Inc., 200 Wheeler Road, Burlington, Massachusetts 01803)

  • Jeffrey Robbins

    (Emptoris, Inc., 200 Wheeler Road, Burlington, Massachusetts 01803)

Abstract

As the world market for telecommunications underwent a massive downturn in the early 2000s, Motorola, Inc. needed to cut costs and increase productivity throughout its operations. It had to identify a method of reducing the time and effort required to prepare for and conduct negotiations with its suppliers, simplify their coordination, and optimize contract awards across sectors, to save costs. Motorola's global procurement function selected Emptoris's end-to-end Internet negotiations platform. Combining innovative bidding, online supplier negotiations, and scenario-based optimization analysis, it identifies the best procurement strategy while enhancing supplier relationships. Sourcing over $16 billion and saving more than $600 million, including $200 million specifically driven by the platform's advanced capabilities, Motorola changed its supplier negotiation paradigm and moved to a truly global process.

Suggested Citation

  • Theresa Metty & Rob Harlan & Quentin Samelson & Tom Moore & Thomas Morris & Ron Sorensen & Avner Schneur & Olga Raskina & Rina Schneur & Joshua Kanner & Kevin Potts & Jeffrey Robbins, 2005. "Reinventing the Supplier Negotiation Process at Motorola," Interfaces, INFORMS, vol. 35(1), pages 7-23, February.
  • Handle: RePEc:inm:orinte:v:35:y:2005:i:1:p:7-23
    DOI: 10.1287/inte.1040.0119
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    References listed on IDEAS

    as
    1. Paul Klemperer, 1999. "Auction Theory: A Guide to the Literature," Journal of Economic Surveys, Wiley Blackwell, vol. 13(3), pages 227-286, July.
    2. Peter Cramton, 1997. "The FCC Spectrum Auctions: An Early Assessment," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 6(3), pages 431-495, September.
    3. Klemperer, Paul, 1999. " Auction Theory: A Guide to the Literature," Journal of Economic Surveys, Wiley Blackwell, vol. 13(3), pages 227-86, July.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Gülşah Karakaya & Murat Köksalan, 2016. "An interactive approach for Bi-attribute multi-item auctions," Annals of Operations Research, Springer, vol. 245(1), pages 97-119, October.
    2. Carren Chepng’etich, 2020. "Strategic negotiation on the performance of government’s devolved systems in Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(7), pages 233-238, December.
    3. Kursad Derinkuyu & Fehmi Tanrisever & Nermin Kurt & Gokhan Ceyhan, 2020. "Optimizing Day-Ahead Electricity Market Prices: Increasing the Total Surplus for Energy Exchange Istanbul," Manufacturing & Service Operations Management, INFORMS, vol. 22(4), pages 700-716, July.
    4. Raventós, Pedro & Zolezzi, Sandro, 2015. "Electronic tendering of pharmaceuticals and medical devices in Chile," Journal of Business Research, Elsevier, vol. 68(12), pages 2569-2578.
    5. Burke, Gerard J. & Carrillo, Janice E. & Vakharia, Asoo J., 2007. "Single versus multiple supplier sourcing strategies," European Journal of Operational Research, Elsevier, vol. 182(1), pages 95-112, October.
    6. Pham, Long & Teich, Jeffrey & Wallenius, Hannele & Wallenius, Jyrki, 2015. "Multi-attribute online reverse auctions: Recent research trends," European Journal of Operational Research, Elsevier, vol. 242(1), pages 1-9.
    7. Thevenin, Simon & Ben-Ammar, Oussama & Brahimi, Nadjib, 2022. "Robust optimization approaches for purchase planning with supplier selection under lead time uncertainty," European Journal of Operational Research, Elsevier, vol. 303(3), pages 1199-1215.
    8. Ronald M. Harstad & Aleksandar Saša Pekeč, 2008. "Relevance to Practice and Auction Theory: A Memorial Essay for Michael Rothkopf," Interfaces, INFORMS, vol. 38(5), pages 367-380, October.
    9. Michael H. Rothkopf, 2007. "Decision Analysis: The Right Tool for Auctions," Decision Analysis, INFORMS, vol. 4(3), pages 167-172, September.
    10. Hur, Daesik & Mabert, Vincent A. & Hartley, Janet L., 2007. "Getting the most out of reverse e-auction investment," Omega, Elsevier, vol. 35(4), pages 403-416, August.
    11. Marcelo Olivares & Gabriel Y. Weintraub & Rafael Epstein & Daniel Yung, 2012. "Combinatorial Auctions for Procurement: An Empirical Study of the Chilean School Meals Auction," Management Science, INFORMS, vol. 58(8), pages 1458-1481, August.
    12. Muñoz, Juan Carlos & Molina, Diego, 2009. "A multi-unit tender award process: The case of Transantiago," European Journal of Operational Research, Elsevier, vol. 197(1), pages 307-311, August.
    13. Sandy D. Jap & Prasad A. Naik, 2008. "BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models," Marketing Science, INFORMS, vol. 27(6), pages 949-960, 11-12.
    14. Tung Bui & Alexandre Gachet & Hans-Juergen Sebastian, 2006. "Web Services for Negotiation and Bargaining in Electronic Markets: Design Requirements, Proof-of-Concepts, and Potential Applications to e-Procurement," Group Decision and Negotiation, Springer, vol. 15(5), pages 469-490, September.
    15. Tuomas Sandholm & David Levine & Michael Concordia & Paul Martyn & Rick Hughes & Jim Jacobs & Dennis Begg, 2006. "Changing the Game in Strategic Sourcing at Procter & Gamble: Expressive Competition Enabled by Optimization," Interfaces, INFORMS, vol. 36(1), pages 55-68, February.

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