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Ten Years of SME E-Commerce Performance Factors and Metrics, 2011-2021

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  • Miguel Salazar-Kovaleff

    (Universidad Nacional Mayor de San Marcos, Peru)

  • David Mauricio

    (Universidad Nacional Mayor de San Marcos, Peru)

Abstract

Small and medium enterprises (SMEs) generate 90% of employment and contribute more than 50% to the world product, where e-commerce (EC) is fundamental to their development. In this study, a systematic review of literature from indexed journals in Scopus and Web of Science is conducted, 73 primary studies are identified to answer the inquiry: What affects EC performance and how is it measured? Twenty-eight definitions for EC, 70 ways of understanding performance in three perspectives (financial, customer-market, and process), 51 metrics to measure them, and 74 factors that affect these were identified. However, there is a lack of studies on performance factors from its process as well as the metrics that contemplate other perspectives, such as technological innovation, social responsibility, and value co-creation. Additionally, studies on factors are oriented to the result but not to the process that generates said result, which means there is a gap to be studied.

Suggested Citation

  • Miguel Salazar-Kovaleff & David Mauricio, 2024. "Ten Years of SME E-Commerce Performance Factors and Metrics, 2011-2021," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 22(1), pages 1-27, January.
    • Handle: RePEc:igg:jeco00:v:22:y:2024:i:1:p:1-27
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    References listed on IDEAS

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    1. Riyad Eid & Hatem El-Gohary, 2013. "The impact of E-marketing use on small business enterprises' marketing success," The Service Industries Journal, Taylor & Francis Journals, vol. 33(1), pages 31-50, January.
    2. Chuleeporn Changchit & Tim Klaus, 2015. "An Exploratory Study on Small Business Website Creation and Usage," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 13(1), pages 1-14, January.
    3. Timothy L. Pett & James A. Wolff, 2011. "Examining SME performance: the role of innovation, R&D and internationalisation," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 3(3), pages 301-314.
    4. Ramanathan, Ramakrishnan & Ramanathan, Usha & Hsiao, Hsieh-Ling, 2012. "The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects," International Journal of Production Economics, Elsevier, vol. 140(2), pages 934-943.
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    Cited by:

    1. Leogrande, Angelo, 2024. "Companies with at least 10 Employees Selling Online across the Italian Regions," SocArXiv y3t4j, Center for Open Science.
    2. Angelo Leogrande & Carlo Drago & Massimo Arnone, 2024. "Analyzing Regional Disparities in E-Commerce Adoption Among Italian SMEs: Integrating Machine Learning Clustering and Predictive Models with Econometric Analysis," Working Papers hal-04700413, HAL.

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