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The Effect of E-Marketing on The Performance of Small Business Enterprises

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  • Khalid Naser AL Zubi

Abstract

Small business enterprises play an important role in boosting global economic growth and raising the nation's GDP. E-marketing is becoming a necessary part of information technology that small businesses must use to succeed. The influence of e-marketing, as reflected by its two variables (E-marketing tools and E-marketing budget), on the marketing performance in small business businesses in Jordan has been examined in this research. The model fit and its proposed hypotheses were tested using structural equation modeling (SME). The proposed study model was determined to have good-fit. According to the study's findings, E-marketing tools had a significant effect on pre-sales activities (SE = 0.124, P < 0.05), but not on post-sales activities (SE = 0.052, P > 0.05), or on marketing performance (SE = 0.053, P > 0.05). Pre-sales activities, post-sales activities, and marketing performance were all significantly affected by the e-marketing budget (SE = 0.0.652, P < 0.05; SE = 0.374, P < 0.05; SE = 0.289, P < 0.05) respectively. Marketing success in terms of marketing performance was strongly affected by pre- and post-sales activities, respectively (SE = 0.389, P < 0.05; SE = 0.542, P < 0.05).

Suggested Citation

  • Khalid Naser AL Zubi, 2023. "The Effect of E-Marketing on The Performance of Small Business Enterprises," International Journal of Business and Management, Canadian Center of Science and Education, vol. 18(1), pages 1-88, February.
    • Handle: RePEc:ibn:ijbmjn:v:18:y:2023:i:1:p:88
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    References listed on IDEAS

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    1. Riyad Eid & Hatem El-Gohary, 2013. "The impact of E-marketing use on small business enterprises' marketing success," The Service Industries Journal, Taylor & Francis Journals, vol. 33(1), pages 31-50, January.
    2. Aina Olayinka Christopher, 2021. "E-marketing and the hotel business promotion: Prospect and challenges in selected hotels in Ado-Ekiti, Nigeria," E3 Journal of Business Management and Economics., E3 Journals, vol. 11(1), pages 020-026.
    3. André Spithoven & Wim Vanhaverbeke & Nadine Roijakkers, 2013. "Open innovation practices in SMEs and large enterprises," Small Business Economics, Springer, vol. 41(3), pages 537-562, October.
    4. Stephane Lhuillery, 2014. "Marketing and persistent innovation success," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 23(5-6), pages 517-543, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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