The impact of E-marketing use on small business enterprises' marketing success
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DOI: 10.1080/02642069.2011.594878
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Cited by:
- Ihsan Ullah & Muhammad Khan & Dilshodjon Alidjonovich Rakhmonov & Kalonov Mukhiddin Bakhritdinovich & Julija Jacquemod & Junghan Bae, 2023. "Factors Affecting Digital Marketing Adoption in Pakistani Small and Medium Enterprises," Logistics, MDPI, vol. 7(3), pages 1-22, July.
- Muhammad Khalid Anser & Zahid Yousaf & Muhammad Usman & Seemab Yousaf, 2020. "Towards Strategic Business Performance of the Hospitality Sector: Nexus of ICT, E-Marketing and Organizational Readiness," Sustainability, MDPI, vol. 12(4), pages 1-17, February.
- Miguel Salazar-Kovaleff & David Mauricio, 2024. "Ten Years of SME E-Commerce Performance Factors and Metrics, 2011-2021," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 22(1), pages 1-27, January.
- Kallier Safura Mohamed, 2017. "The focus of marketing communication efforts of smes within south Africa," Management & Marketing, Sciendo, vol. 12(1), pages 140-154, March.
- Adil Zia & Musaad Alzahrani, 2022. "Investigating the Effects of E-Marketing Factors for Agricultural Products on the Emergence of Sustainable Consumer Behaviour," Sustainability, MDPI, vol. 14(20), pages 1-20, October.
- Eileen Bridges, 2014. "What is truth?," The Service Industries Journal, Taylor & Francis Journals, vol. 34(1), pages 1-4, January.
- Balan Shilpa & Rege Janhavi, 2017. "Mining for Social Media: Usage Patterns of Small Businesses," Business Systems Research, Sciendo, vol. 8(1), pages 43-50, March.
- Khalid Naser AL Zubi, 2023. "The Effect of E-Marketing on The Performance of Small Business Enterprises," International Journal of Business and Management, Canadian Center of Science and Education, vol. 18(1), pages 1-88, February.
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