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Towards Strategic Business Performance of the Hospitality Sector: Nexus of ICT, E-Marketing and Organizational Readiness

Author

Listed:
  • Muhammad Khalid Anser

    (Xi’an University of Architecture and Technology, Xi’an 710055, China)

  • Zahid Yousaf

    (Government College of Management Sciences, Abbottabad 22010, Pakistan)

  • Muhammad Usman

    (COMSATS University Islamabad, Lahore Campus 1.5 KM Defense Road, off Raiwind Road, Lahore 54000, Pakistan)

  • Seemab Yousaf

    (Government College of Management Sciences, Abbottabad 22010, Pakistan)

Abstract

Purpose: This study aims to present a strategic business performance (SBP) model for firms operating in the hospitality industry by providing them guidance on how to use information and communication technologies (ICTs) and e-marketing to attain strategic performance. This paper also explores the moderating role of organizational readiness in the relationship between ICT and e-marketing. Methodology: Data were collected from the top, middle, and operational managers in 4-star and 5-star hotels. To test the mediating role of e-marketing in the relationship between ICT and SBP, Preacher and Hayes’s (2008) approach was used along with the bootstrap method. Regression analysis was carried out to examine the moderating role of organizational readiness. Findings: ICTs provide opportunities to execute e-marketing activities for achieving competitiveness. The empirical findings proved that the use of ICTs provides a basis for establishing a successful e-marketing mechanism that helps hotels to achieve SBP. Furthermore, ICTs’ influence on e-marketing is strengthened by organizational readiness. Originality/value: This paper adds to previous literature on ICTs, SBP, and e-marketing by examining the role of e-marketing and ICTs in positively contributing to the hotels’ SBP, which is a broader measure of firms’ business performance, as compared to the traditional financial or operational measures of a firm’s performance. Since previous studies on the links between ICTs, e-marketing, and firm performance are based on conventional measures of firm performance, this study offers new insights into the nexus of ICTs, e-marketing, and firm performance.

Suggested Citation

  • Muhammad Khalid Anser & Zahid Yousaf & Muhammad Usman & Seemab Yousaf, 2020. "Towards Strategic Business Performance of the Hospitality Sector: Nexus of ICT, E-Marketing and Organizational Readiness," Sustainability, MDPI, vol. 12(4), pages 1-17, February.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:4:p:1346-:d:319705
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    Cited by:

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    2. Muhammad Khalid Anser & Zahid Yousaf & Abdul Majid & Muhammad Yasir, 2020. "Does corporate social responsibility commitment and participation predict environmental and social performance?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2578-2587, November.
    3. Abdelmohsen A. Nassani & Zahid Yousaf & Magdalena Radulescu & Mohamed Haffar, 2022. "Environmental Performance through Environmental Resources Conservation Efforts: Does Corporate Social Responsibility Authenticity Act as Mediator?," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
    4. Juan R. Gutierrez-Velasco & David Cabral-Olmos & Jose T. Marin-Aguilar, 2021. "E-marketing in MSMEs Managed by Elderly Adults and Young Adults in Aguascalientes, Mexico," International Business Research, Canadian Center of Science and Education, vol. 14(8), pages 100-100, August.
    5. Haifei Wang & Hongjun Wu & Peter Humphreys, 2022. "Chinese Merchant Group Culture, Corporate Social Responsibility, and Cost of Debt: Evidence from Private Listed Firms in China," Sustainability, MDPI, vol. 14(5), pages 1-18, February.
    6. Waseem Ul Hameed & Asifa Jahangir & Ali Junaid Khan & Jawad Iqbal, 2022. "How to Develop Social Equity for Consumers? A Technology-Based Framework," iRASD Journal of Economics, International Research Alliance for Sustainable Development (iRASD), vol. 4(2), pages 173-186, June.
    7. Abdelmohsen A. Nassani & Hadi Hussain & Joanna Rosak-Szyrocka & László Vasa & Zahid Yousaf & Mohamed Haffar, 2023. "Analyzing the Leading Role of High-Performance Work System towards Strategic Business Performance," Sustainability, MDPI, vol. 15(7), pages 1-11, March.
    8. Putra Hilmi Prayitno & Sheerad Sahid & Muhammad Hussin, 2022. "Social Capital and Household Economic Welfare: Do Entrepreneurship, Financial and Digital Literacy Matter?," Sustainability, MDPI, vol. 14(24), pages 1-16, December.

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