Explore how SME family businesses of travel service industry use market knowledge for product innovation
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DOI: 10.1016/j.jbusres.2022.07.033
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- Wang, Meixia & Wang, Yunxia & Mardani, Abbas, 2023. "Empirical analysis of the influencing factors of knowledge sharing in industrial technology innovation strategic alliances," Journal of Business Research, Elsevier, vol. 157(C).
- Qu, Yan & Mardani, Abbas, 2023. "Market orientation, technological opportunity, and new product innovation performance," Journal of Business Research, Elsevier, vol. 162(C).
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Keywords
Market knowledge; Operational effectiveness; Knowledge governance capability; Modularity production; Product innovation;All these keywords.
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