Examining online channel selection behaviour among social media shoppers: a PLS analysis
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Cited by:
- Yeo, Vincent Cheow Sern & Goh, See-Kwong & Rezaei, Sajad, 2017. "Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 150-162.
- Muhammad Tahir Jan & Johan de Jager & Naheed Sultan, 2020. "The Impact of Social Media Activity, Interactivity, and Content on Customer Satisfaction: A Study of Fashion Products," Eurasian Journal of Business and Management, Eurasian Publications, vol. 8(4), pages 336-347.
- Sajad Rezaei & Muslim Amin & Halimin Herjanto, 2024. "Pay-per-click (PPC) advertising and continuous banking service intentions," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1542-1558, December.
- Nakano, Satoshi & Kondo, Fumiyo N., 2018. "Customer segmentation with purchase channels and media touchpoints using single source panel data," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 142-152.
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Keywords
online channel selection; transactive memory system; TMS; knowledge sharing; communication quality; social shopper groups; online retailing; etailing; social media; PLS; SEM; structural equation modelling; partial least squares; purchase decisions; specialisation; credibility; coordination; collaborative projects; social networking sites; SNS; blogs; content communities; virtual game worlds; virtual social worlds; social exchange theory; SET.;All these keywords.
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