The Impact of Social Media Activity, Interactivity, and Content on Customer Satisfaction: A Study of Fashion Products
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References listed on IDEAS
- Tanuja Singh & Joe Cullinane, 2010. "Social networks and marketing: potential and pitfalls," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 3(3), pages 202-220.
- Sajad Rezaei & Wan Khairuzzaman Wan Ismail, 2014. "Examining online channel selection behaviour among social media shoppers: a PLS analysis," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 6(1), pages 28-51.
- Chi, Ting & Kilduff, Peter P.D., 2011. "Understanding consumer perceived value of casual sportswear: An empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 18(5), pages 422-429.
- Tingliang Huang & Qian Liu, 2015. "Strategic Capacity Management When Customers Have Boundedly Rational Expectations," Production and Operations Management, Production and Operations Management Society, vol. 24(12), pages 1852-1869, December.
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- Ayu Chrisniyanti & Chung Tin Fah, 2022. "The Impact of Social Media Marketing on Purchase Intention of Skincare Products among Indonesian Young Adults," Eurasian Journal of Social Sciences, Eurasian Publications, vol. 10(2), pages 68-90.
- Sıddık Bozkurt & David Gligor & Serhat Ozer & Serap Sarp & Rajesh Srivastava, 2024. "The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 523-536, September.
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Keywords
Social Media Marketing; Customer Satisfaction; Fashion Industry; Malaysia;All these keywords.
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