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La multicanalité et son impact sur le territoire: L’exemple de l'assurance en France

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  • Ilaria Dalla Pozza
  • Lionel Texier

Abstract

The introduction of digital channels in the insurance industry, that has always been strongly

Suggested Citation

  • Ilaria Dalla Pozza & Lionel Texier, 2014. "La multicanalité et son impact sur le territoire: L’exemple de l'assurance en France," Working Papers 2014-190, Department of Research, Ipag Business School.
    • Handle: RePEc:ipg:wpaper:2014-190
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    File URL: https://faculty-research.ipag.edu/wp-content/uploads/recherche/WP/IPAG_WP_2014_190.pdf
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    References listed on IDEAS

    as
    1. Heitz-Spahn, Sandrine, 2013. "Cross-channel free-riding consumer behavior in a multichannel environment: An investigation of shopping motives, sociodemographics and product categories," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 570-578.
    2. Sandrine Heitz-Spahn, 2013. "Cross-channel free-riding consumer behavior in a multichannel environment: An investigation of shopping motives, sociodemographics and product categories," Post-Print hal-01369291, HAL.
    3. Dholakia, Utpal M. & Kahn, Barbara E. & Reeves, Randy & Rindfleisch, Aric & Stewart, David & Taylor, Earl, 2010. "Consumer Behavior in a Multichannel, Multimedia Retailing Environment," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 86-95.
    4. Verhoef, Peter C. & Venkatesan, Rajkumar & McAlister, Leigh & Malthouse, Edward C. & Krafft, Manfred & Ganesan, Shankar, 2010. "CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 121-137.
    5. Sandrine Heitz-Spahn, 2013. "Cross-channel free-riding consumer behavior in a multichannel environment: An investigation of shopping motives, sociodemographics and product categories," Post-Print hal-03010102, HAL.
    6. Sonja Gensler & Peter Verhoef & Martin Böhm, 2012. "Understanding consumers’ multichannel choices across the different stages of the buying process," Marketing Letters, Springer, vol. 23(4), pages 987-1003, December.
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    Keywords

    assurance; multicanal; agences; digital;
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