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Accelerating market diffusion of battery electric vehicles through alternative mobility concepts

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  • Thomas M. Fojcik
  • Heike Proff

Abstract

To analyse how consumer acceptance and willingness to pay and thus how the market diffusion of battery electric vehicles could be accelerated, we introduce different mobility concepts in conjunction with single battery electric vehicle offers and test possible effects on consumer acceptance and willingness to pay. Our exploratory analysis of 2,623 private consumers in Germany reveals that battery electric vehicles already find acceptance. More than half of the respondents are positive about battery electric vehicles. The other half is either undecided or critical. The willingness to pay for battery electric vehicles is around 5,000 and up to 10,000 EUR below current market prices in Germany. However, our results also indicate that consumer acceptance and willingness to pay for battery electric vehicles can be stimulated by a link with some, but not all mobility concepts. Thus, the market diffusion of battery electric vehicles could be accelerated by linking battery electric vehicles with different mobility concepts in the future.

Suggested Citation

  • Thomas M. Fojcik & Heike Proff, 2014. "Accelerating market diffusion of battery electric vehicles through alternative mobility concepts," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 14(3/4), pages 347-368.
    • Handle: RePEc:ids:ijatma:v:14:y:2014:i:3/4:p:347-368
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    2. Tommaso Pardi, 2021. "Prospects and contradictions of the electrification of the European automotive industry: the role of European Union policy," Post-Print hal-03102947, HAL.
    3. Melinda Matyas & Maria Kamargianni, 2019. "Survey design for exploring demand for Mobility as a Service plans," Transportation, Springer, vol. 46(5), pages 1525-1558, October.
    4. Priessner, Alfons & Hampl, Nina, 2020. "Can product bundling increase the joint adoption of electric vehicles, solar panels and battery storage? Explorative evidence from a choice-based conjoint study in Austria," Ecological Economics, Elsevier, vol. 167(C).
    5. Canzler, Weert & Wittowsky, Dirk, 2016. "The impact of Germany's Energiewende on the transport sector – Unsolved problems and conflicts," Utilities Policy, Elsevier, vol. 41(C), pages 246-251.
    6. Walter Leal Filho & Ismaila Rimi Abubakar & Richard Kotter & Thomas Skou Grindsted & Abdul-Lateef Balogun & Amanda Lange Salvia & Yusuf A. Aina & Franziska Wolf, 2021. "Framing Electric Mobility for Urban Sustainability in a Circular Economy Context: An Overview of the Literature," Sustainability, MDPI, vol. 13(14), pages 1-23, July.

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