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A Model Of Students’ University Decision-Making Behavior

Author

Listed:
  • Ionela MANIU

    (ASE researcher ,“Lucian Blaga” University of Sibiu)

  • George C. MANIU

    (ASE researcher ,“Lucian Blaga” University of Sibiu)

Abstract

Over the last decade the higher education institutional framework suffered a major transformation:the increasing influence of market competition on academic life - “marketization”.Consequently, HEI attention is increasingly focused on attracting high quality (human) resources and students. Such context demands a deeper understanding of students’ decision making process for HEI. Literature on higher education management provides a large number of models, which attempt to provide an understanding of student buying behavior and how they select a university. Based on literature review, this paper explores different university choice models (economic, status attainment, combined) that analyze the student behavior as consumers in the higher education marketplace and suggests a new one, considering the phases of the decision making process and the factors that influence university choice decision. Finally, implication of factors in different phases of the decision process are discussed.

Suggested Citation

  • Ionela MANIU & George C. MANIU, 2014. "A Model Of Students’ University Decision-Making Behavior," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 431-436, November.
    • Handle: RePEc:cmj:seapas:y:2014:i:5:p:431-436
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    References listed on IDEAS

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    1. Vrontis, Demetris & Thrassou, Alkis & Melanthiou, Yioula, 2007. "A contemporary higher education student-choice model for developed countries," Journal of Business Research, Elsevier, vol. 60(9), pages 979-989, September.
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    More about this item

    Keywords

    Higher educational institutions (HEI); University choice process; Student’s behavior; Combined models;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • P23 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies - - - Factor and Product Markets; Industry Studies; Population

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