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Critical Factors Underlying Students’ Choice of Institution for Graduate Programmes: Empirical Evidence from Ghana

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  • Joseph Mbawuni
  • Simon Gyasi Nimako

Abstract

The growth in higher education industry has caused a tremendous increase in the number and type of colleges, polytechnics and universities offering similar academic programmes especially in business disciplines in Ghana. The resultant competition in the education industry makes it crucial for education managers to understand the latent factors that underlie students’ college and programme selection. The purpose of this study was to explore the factors underlying students’ choices in accessing higher education in Ghana. The study was a cross-sectional survey of 183 students offering different masters’ programmes in a public university in Ghana. It utilized exploratory factor analysis to identify seven latent factors that play critical role in students’ choice of master’s programmes. These factors are cost, student support quality, attachment to institution, recommendation from lecturers and other staff, failure to gain alternative admissions, location benefits, among others. The results of this research are beneficial to both scholars and management of colleges in the development of competitive advantage and appropriate promotional strategies for college and academic programmes that appeal favourably to potential students than competitors in Ghana and other developing countries. The paper contributes to the literature in the area of access and management of higher education.Â

Suggested Citation

  • Joseph Mbawuni & Simon Gyasi Nimako, 2015. "Critical Factors Underlying Students’ Choice of Institution for Graduate Programmes: Empirical Evidence from Ghana," International Journal of Higher Education, Sciedu Press, vol. 4(1), pages 120-120, February.
  • Handle: RePEc:jfr:ijhe11:v:4:y:2015:i:1:p:120
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    References listed on IDEAS

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    1. Michael B. Paulsen & Edward P. St. John, 2002. "Social Class and College Costs," The Journal of Higher Education, Taylor & Francis Journals, vol. 73(2), pages 189-236, March.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Vrontis, Demetris & Thrassou, Alkis & Melanthiou, Yioula, 2007. "A contemporary higher education student-choice model for developed countries," Journal of Business Research, Elsevier, vol. 60(9), pages 979-989, September.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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