IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i2p934-d1324074.html
   My bibliography  Save this article

Investigating the Social Sustainability of Immersive Virtual Technologies in Higher Educational Institutions: Students’ Perceptions toward Metaverse Technology

Author

Listed:
  • Abeer F. Alkhwaldi

    (Department of Management Information Systems, College of Business, Mutah University, Karak 61710, Jordan)

Abstract

The Metaverse technology (MVTECH) is an immersive virtual sphere where people interact with each other via avatars. The MVTECH promised to provide a number of potentials for various sectors including higher education. Despite the fact that MVTECH promotes virtual social interaction between people (e.g., university students), there is a lack of knowledge on what affects users’ perceptions regarding its social sustainability in HEIs, specifically in developing nations. Therefore, this research paper aims to determine the variables that affect the learners’ perceptions toward social sustainability (SS) of MVTECH in higher educational institutions (HEIs) in Jordan. A study model was formulated by integrating the core factors of the “unified theory of acceptance and use of technology” (UTAUT) (“performance expectancy, PE; effort expectancy, EE; social influence, SI; and facilitating conditions, FC”) with “perceived curiosity” (PC) and “extraversion” (EXT) factors. Both PC and EXT were included as context-related variables that may possibly contribute to enhancing the applicability of UTAUT to a wide range of information technologies and settings. Data were collected from 422 students enrolled in Jordanian universities based on an online survey. The analysis of the “structural equation modeling” (SEM) found that students’ perceptions toward Metaverse were significantly influenced by PE, FC, and EXT. Furthermore, the PC construct significantly affected the EE construct. However, EE and SI were revealed to have no significant impact on SS. Drawing from these results, the study makes a number of theoretical advances and clarifies a number of practical implications for those involved in the development, design, and decision-making processes that support the use of the Metaverse in HEIs.

Suggested Citation

  • Abeer F. Alkhwaldi, 2024. "Investigating the Social Sustainability of Immersive Virtual Technologies in Higher Educational Institutions: Students’ Perceptions toward Metaverse Technology," Sustainability, MDPI, vol. 16(2), pages 1-24, January.
  • Handle: RePEc:gam:jsusta:v:16:y:2024:i:2:p:934-:d:1324074
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/2/934/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/16/2/934/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Viswanath Venkatesh & Xiaojun Zhang, 2010. "Unified Theory of Acceptance and Use of Technology: U.S. Vs. China," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 13(1), pages 5-27, January.
    2. James Agyei & Shaorong Sun & Eugene Abrokwah & Emmanuel Kofi Penney & Richmond Ofori-Boafo, 2020. "Mobile Banking Adoption: Examining the Role of Personality Traits," SAGE Open, , vol. 10(2), pages 21582440209, June.
    3. Gaofeng Wang & Changhoon Shin, 2022. "Influencing Factors of Usage Intention of Metaverse Education Application Platform: Empirical Evidence Based on PPM and TAM Models," Sustainability, MDPI, vol. 14(24), pages 1-21, December.
    4. Minglu Wang & Shanshan Liu & Lingling Hu & Jong-Yoon Lee, 2023. "A Study of Metaverse Exhibition Sustainability on the Perspective of the Experience Economy," Sustainability, MDPI, vol. 15(12), pages 1-14, June.
    5. Yazdani, Morteza & Pamucar, Dragan & Erdmann, Anett & Toro-Dupouy, Luis, 2023. "Resilient sustainable investment in digital education technology: A stakeholder-centric decision support model under uncertainty," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    6. Said Salloum & Amina Al Marzouqi & Khaled Younis Alderbashi & Fanar Shwedeh & Ahmad Aburayya & Mohammed Rasol Al Saidat & Rana Saeed Al-Maroof, 2023. "Sustainability Model for the Continuous Intention to Use Metaverse Technology in Higher Education: A Case Study from Oman," Sustainability, MDPI, vol. 15(6), pages 1-19, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Malgorzata Solarz & Jacek Adamek, 2021. "Factors Affecting Mobile Banking Adoption in Poland: An Empirical Study," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1018-1046.
    2. Arfi, Wissal Ben & Nasr, Imed Ben & Kondrateva, Galina & Hikkerova, Lubica, 2021. "The role of trust in intention to use the IoT in eHealth: Application of the modified UTAUT in a consumer context," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    3. Chinyerem Grace Adeniji & Odunayo Paul Salau & Opeyemi Olunike Joel & Oluwakemi Oluwafunmilayo Onayemi & Oluwakemi Rebecca Alake, 2024. "Personality-Traits Taxonomy and Operational and Environmental Performance: A Cross-Sectional Analysis of Small and Medium Scale Manufacturing Enterprises," Sustainability, MDPI, vol. 16(8), pages 1-22, April.
    4. Chen, Xia & Miraz, Mahadi Hasan & Gazi, Md. Abu Issa & Rahaman, Md. Atikur & Habib, Md. Mamun & Hossain, Abu Ishaque, 2022. "Factors affecting cryptocurrency adoption in digital business transactions: The mediating role of customer satisfaction," Technology in Society, Elsevier, vol. 70(C).
    5. Amina Abdinoor & Ulingeta O.L. Mbamba, 2017. "Factors influencing consumers’ adoption of mobile financial services in Tanzania," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1392273-139, January.
    6. G. M. Azmal Ali Quaosar, 2018. "Adoption of Human Resource Information Systems in Developing Countries: An Empirical Study," International Business Research, Canadian Center of Science and Education, vol. 11(4), pages 133-141, April.
    7. Su-Chen(Cecilia) Lin & Mei-Chen Chuang & Chen-Yuan Huang & Chia-En Liu, 2023. "Nursing Staff’s Behavior Intention to Use Mobile Technology: An Exploratory Study Employing the UTAUT 2 Model," SAGE Open, , vol. 13(4), pages 21582440231, November.
    8. Guych Nuryyev & Yu-Ping Wang & Jennet Achyldurdyyeva & Bih-Shiaw Jaw & Yi-Shien Yeh & Hsien-Tang Lin & Li-Fan Wu, 2020. "Blockchain Technology Adoption Behavior and Sustainability of the Business in Tourism and Hospitality SMEs: An Empirical Study," Sustainability, MDPI, vol. 12(3), pages 1-21, February.
    9. Yuyang Zhao & Fernando Bacao, 2021. "How Does Gender Moderate Customer Intention of Shopping via Live-Streaming Apps during the COVID-19 Pandemic Lockdown Period?," IJERPH, MDPI, vol. 18(24), pages 1-24, December.
    10. Han-Jen Niu & Fei-Hsu Sun Hung & Po-Ching Lee & Yensen Ni & Yuhsin Chen, 2023. "Eco-Friendly Transactions: Exploring Mobile Payment Adoption as a Sustainable Consumer Choice in Taiwan and the Philippines," Sustainability, MDPI, vol. 15(24), pages 1-18, December.
    11. Md Shamimul Islam & Noorliza Karia & Mohamed Soliman Mohamed Soliman & Mahmudul Hasan Fouji & Jamshed Khalid & Muhammad Khaleel, 2017. "Adoption of Mobile Banking in Bangladesh: A Conceptual Framework," Review of Social Sciences, LAR Center Press, vol. 2(8), pages 1-8, August.
    12. Jadranka Musulin & Vjeran Strahonja, 2023. "User Experience, Business Models, and Service Design in Concert: Towards a General Methodological Framework for Value Proposition Enhancement," Sustainability, MDPI, vol. 15(16), pages 1-30, August.
    13. Yadgar Taha M. Hamakhan, 2020. "The effect of individual factors on user behaviour and the moderating role of trust: an empirical investigation of consumers’ acceptance of electronic banking in the Kurdistan Region of Iraq," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 6(1), pages 1-29, December.
    14. Alam, Syed Shah & Nik Hashim, Nik Hazrul & Rashid, Mamunur & Omar, Nor Asiah & Ahsan, Nilufar & Ismail, Md Daud, 2014. "Small-scale households renewable energy usage intention: Theoretical development and empirical settings," Renewable Energy, Elsevier, vol. 68(C), pages 255-263.
    15. Zhou Lulin & Joseph Owusu-Marfo & Henry Asante Antwi & Maxwell Opuni Antwi & Xinglong Xu, 2020. "Nurses’ Readiness in the Adoption of Hospital Electronic Information Management Systems in Ghana: The Application of the Structural Equation Modeling and the UTAUT Model," SAGE Open, , vol. 10(2), pages 21582440209, June.
    16. Raed Masadeh & Ali Tarhini & Ashraf Bany Mohammed & Mahmoud Maqableh, 2016. "Modeling Factors Affecting Student’s Usage Behaviour of E-Learning Systems in Lebanon," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(2), pages 299-299, January.
    17. Sheng Cheng & Liqun Liu & Ke Li, 2020. "Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters," IJERPH, MDPI, vol. 17(17), pages 1-16, August.
    18. Lavaei Adaryani, Rasool & Palouj, Mojtaba & Karbasioun, Mostafa & Asadi, Ali & Gholami, Hesamedin & Kianirad, Ali & Joodi Damirchi, Milad, 2024. "Antecedents of blockchain adoption in the poultry supply chain: An extended UTAUT model," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    19. Selen Balkaya & Ulas Akkucuk, 2021. "Adoption and Use of Learning Management Systems in Education: The Role of Playfulness and Self-Management," Sustainability, MDPI, vol. 13(3), pages 1-27, January.
    20. Juniter Kwamboka Mokua & Yongqiang Gao & Duke D Obonyo, 2018. "Corporate Social Irresponsibility and Purchase Intention:The Mediating role of Corporate Reputation and Consumer Attitude," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 7(2), pages 30-46, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:2:p:934-:d:1324074. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.